PEACHTREE GROUP AIMS to expand its film financing division, Peachtree Media Partners, recently premiering its financed film "The Surfer," starring Nicholas Cage, at Cannes Film Festival. The company already financed nearly a dozen films, with investments ranging from $5 million to $50 million.
Peachtree Media Partners is led by Joshua Harris as its managing partner. The firm has a more than $10 billion investment track record and targets mispriced risk in traditional opportunities, including TV and film financing, Peachtree said in a statement.
"Our increased activity in movie and television financing represents a natural progression of our capabilities and interests," said Greg Friedman, Peachtree’s managing principal and CEO. "We recognize the unique challenges and opportunities within the entertainment industry, especially in an era where content creation is rapidly evolving. We aim to support producers and creators with tailored financial solutions that align with their vision and project needs."
Peachtree, led by Friedman, Jatin Desai as managing principal and Mitul Patel as principal, evaluates project potential, talent, team track record, and collateral like tax credits and pre-sale agreements before investing in entertainment, the statement said. Safeguards like completion bonds ensure projects stay on budget and schedule.
"We are excited to provide a platform that not only fuels the creative economy but also aligns with our investment strategies, providing our stakeholders with diverse opportunities in the burgeoning entertainment sector," said Joshua Harris, Peachtree Media Partners’ managing partner. "Furthermore, Peachtree's vertical integration allows us to go beyond capital investments in debt and equity by developing the infrastructure needed to originate, underwrite, manage assets and operate as appropriate."
Peachtree partnered with filmmakers on more than 20 upcoming projects, the statement said. In 2024, the company financed movies such as The Surfer, The Fabulous Four, Not Without Hope and In the Grey, set for release.
Peachtree Group recently promoted 15 senior executives within its investment and investment services department to bolster strategic initiatives.
