Peachtree wins multiple awards at Marriott CONNECT conference
The awards recognize outstanding service, innovation, and guest satisfaction
By Vishnu Rageev RJul 03, 2024
PEACHTREE GROUP BAGGED multiple Marriott Select Brands Awards at this year’s Marriott Select Brands Owner & Franchisee CONNECT Conference in Orlando, Florida. The awards recognize hotels for service, innovation and commitment to guest satisfaction.
Peachtree is led by Greg Friedman as managing principal and CEO, Jatin Desai as managing principal and CFO and Mitul Patel as principal.
“These awards are a testament to the exceptional work our hotel associates deliver every day,” said Steve Mackenzie, Peachtree’s senior vice president of operations, hospitality management. “These hotels have consistently excelled in guest and F&B satisfaction, setting a benchmark for unparalleled service, and we are proud to have them as part of the Peachtree family. Additionally, we extend our gratitude to our partners who entrust us with managing their properties. Their collaboration has been instrumental in achieving these accolades, showcasing our shared commitment to superior quality.”
The award winners include SpringHill Suites Lindale, Texas in the Platinum Circle; Fairfield Inn & Suites Gadsden, Alabama; SpringHill Suites Dallas Rockwall, and TownePlace Suites Dallas Rockwall, Texas in the Gold Circle; Courtyard by Marriott Indianapolis Plainfield, Indiana and SpringHill Suites Vero Beach, Florida in the Silver Circle; and SpringHill Suites Lindale, Texas in the F&B Satisfaction category.
“Every recipient of these awards embodies the essence of Peachtree’s mission, showcasing outstanding excellence, strong leadership and a relentless dedication to serving our guests, partners and communities,” said Shara Roddan, Peachtree’s vice president of operations, hospitality management.
Peachtree recently issued a $40 million retroactive CPACE loan to BLG San Diego LLC for the new 147-room AC Hotel San Diego Downtown Gaslamp Quarter. The company is also expanding its film financing division, Peachtree Media Partners, premiering "The Surfer," starring Nicholas Cage, at the Cannes Film Festival.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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