Park Hyatt hits 45 years

Summary:

• Hyatt Hotels Corp. marked 45 years of its Park Hyatt brand.
• It recently launched “Luxury Is Personal,” its first global campaign in more than five years.
• Its luxury hotel portfolio has grown 146 percent since 2017.

HYATT HOTELS CORP. marked the 45th anniversary of its Park Hyatt brand, launched in 1980 with Park Hyatt Chicago. It also introduced “Luxury Is Personal,” its first global marketing campaign for the brand in more than five years.

The campaign highlights how to individualize the guest experience, Hyatt said in a statement.

“The Park Hyatt campaign celebrates luxury not just as a grand performance, but as an intimate convergence of refined details that resonate long after the stay,” said Katie Johnson, Hyatt’s vice president and global brand leader for luxury. “As we celebrate 45 years of Park Hyatt hotels, we are proud of the personal touch we bring to serving our guests and members and can’t wait to breathe new life into the brand as we head into our next chapter.”

The campaign coincides with Hyatt’s expansion of the Park Hyatt brand across Europe, Africa, Asia-Pacific and the Americas, the statement said. Hyatt reports its luxury hotel portfolio has grown 146 percent since 2017 and includes Park Hyatt, Alila and The Unbound Collection by Hyatt.

A recent Hyatt Inclusive Collection survey found that most Americans define quality time as moments with loved ones, but 82 percent say they don’t get enough.