Skip to content

Search

Latest Stories

Organizations launch ‘Fortuna’s Table’ to further hotel ownership

Castell Project and She Has A Deal announced the project in April

Organizations launch ‘Fortuna’s Table’ to further hotel ownership

TWO ORGANIZATIONS DEDICATED to helping women progress in their careers in the hospitality industry have launched a joint venture to further that goal. The Castell Project, a non-profit mentorship and networking program for female hospitality executives, and She Has A Deal, a contest that features a path to hotel ownership as a prize, have launched Fortuna’s Table, an online community that will provide resources for potential hotel owners.

The two organizations announced their plans to form Fortuna’s Table in April. The new service is named after the goddess of fortune.


“With the completion of a very successful testing period with 30 participants, we are ready to launch Fortuna’s Table and welcome prospective hoteliers,” said Peggy Berg, founder and chair of the Castell Project.  “Both She Has a Deal and the Castell Project are dedicated to advancing women within the hospitality industry, and there is no more powerful vehicle to do so than through hotel ownership.  Fortuna’s Table enables interested parties, particularly women and people of color, as they move through every step of the process.”

Fortuna’s Table is a combination of public relations and social media tools, such as a library of curated articles, webinars and templates. There also will be “Tables,” virtual collaborative discussions led by experienced hotel owners, sponsors and experts to provide guidance and community connections so aspiring hotel owners and investors can connect and learn from one another.

Sponsors for the new venture include Hilton Hotels & Resorts, Accor, InterContinental Hotels Group, Marriott International, Hyatt Hotels, Wyndham Hotels & Resorts, Sonesta, G6 Hospitality, Radisson Hotels, Choice Hotels International and Best Western Hotels & Resorts. Other sponsors include lenders, consultants and operators such as Premier Capital and HotelAVE, and sponsoring companies provide experts and guidance.

“Fortuna’s Table fosters hotel ownership within communities that traditionally have not had access to the investment side of the business by providing them with knowledge and resources that build confidence and accelerate their ability to take action” said Tracy Prigmore of TLTsolutions and She Has a Deal founder.  “The initial feedback we’ve received has been extremely encouraging.  Already, this site is being used by women with successful careers in hospitality and in other industries, who have dreamed of owning a hotel, but didn’t know where or how to begin.”

More for you

Auro Hotels Launches $2M 'Rama Legacy' Scholarship

Auro launches $2M scholarship for employees’ children

What is the Rama Legacy Scholarship by Auro Hotels?

AURO HOTELS LAUNCHED its $2 million Rama Legacy Scholarship endowment for employees' children, continuing a tradition started by company co-founder H.P. Rama. Several students received scholarships in this inaugural year, reflecting the company’s view that its success depends on its people.

As founding chairman of AAHOA and past chairman of the American Hotel and Lodging Association, Rama believes the hospitality industry’s strength lies in developing its people, Auro said in a statement. He established the first scholarship under his family’s name in 1998.

Keep ReadingShow less
Colliers: US hotel assets improve in 2025, led by Northeast and Central regions

Report: Hospitality health up on travel, events

What are the key findings from Colliers’ 2025 Hospitality Outlook?

THE FINANCIAL HEALTH of hospitality assets, especially in the northeast and central regions, is improving, driven by leisure travel and the return of conferences and events, according to Colliers. U.S. hotels saw RevPAR rise 2.4 percent, ADR 1.9 percent and a slight uptick in occupancy from April 2024 to March 2025.

Colliers' 2025 Hospitality Outlook report found that some regions are still returning to pre-pandemic demand levels, while others are reaching prior cyclical peaks.

Keep ReadingShow less
Extended Stay America survey 2025

Study: Extended-stay hotels feel more like home

What makes extended-stay hotels better than vacation rentals?

EXTENDED-STAY HOTELS OUTPERFORM vacation rentals and apartments in comfort, value and sense of home, according to a survey by Extended Stay America. About 79 percent of respondents said extended-stay hotels are like a home away from home, while 82 percent said they offer a stronger sense of home than vacation rentals or apartments.

In the national survey by ESA and Wakefield Research, respondents preferred extended-stay hotels over other options, citing amenities at 34 percent, comfort and familiarity at 33 percent and personalization at 30 percent.

Keep ReadingShow less
Zack Gharib Red Roof

Red Roof bets on people, tech for growth

Red Roof’s 2025 Vision: Innovation, Inclusion & Growth

RED ROOF IS focusing on strategic investments in people and technology to advance the brand amid evolving challenges, said Zack Gharib, Red Roof’s president. Gharib also spoke about the company’s new prototype, the power of the extended stay segment and human trafficking.

Regarding its diversity and inclusion efforts, the company focuses on its long-standing initiatives including SHE, inspired by Red Roof and Road to Inclusion, Diversity and Equality. SHE and RIDE recently helped Red Roof prioritize women and underrepresented communities with more than 30 new projects.

Keep ReadingShow less
Analyze competitive set data to boost revenue in the USA hospitality market

HotStats: Updated comp sets boost revenue

Why U.S. Hotels Must Regularly Update Their Competitive Sets

HOTELS SHOULD USE an updated competitive set to maximize revenue, control costs and maintain market position, according to HotStats. Those that fine-tune their comp sets consistently outperform others by using real-time insights to guide pricing, labor and revenue strategies.

The comp set should be reviewed at least once a year, HotStats wrote in a recent blog post.

Keep ReadingShow less