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NewcrestImage opens AC Hotel in Phoenix

It is the first joint venture between the company and LaPour Partners of Las Vegas

NewcrestImage opens AC Hotel in Phoenix

The AC Hotel by Marriott At Arizona Center is open in Phoenix, Arizona. It is a joint venture between Dallas-based NewcrestImage, led by Mehul Patel as chairman and CEO, and Las Vegas-based LaPour Partners.

The 199-room, 13-floor boutique hotel is the first joint venture between NewcrestImage and LaPour Partners. It is in Arizona Center, a million square-foot mixed use development. Nearby attractions include the Phoenix Convention Center, the state capital complex, Phoenix Suns Arena and Chase Field, Arizona State University Downtown and the University of Arizona College of Pharmacy.


Amenities include a penthouse fitness center, an outdoor patio with fireplaces and water features and almost 5,000 square feet of meeting space, including a ballroom, two media salons, and a board room.

“The word ‘phoenix’ symbolizes renewal, progress, and hope,” Patel said.  “This new hotel in the heart of downtown Phoenix is a powerful symbol of our company’s and our industry’s renewal, progress, and hope – we’re providing travelers with the comfort they want and the safety they deserve.”

NewcrestImage built the first AC Hotel in the U.S., in New Orleans, in 2014 and the first AC Hotel in Texas in December 2017 in downtown Dallas. In 2019, the company also opened two AC Hotels, a 195-room, 10-floor property in downtown Houston and a 150-room, 8-floor property at Frisco Station in north Dallas that is part of a 600-room, four-brand hotel campus.

Last week, NewcrestImage sold its 132-suite, six-floor Hyatt House hotel in the Frisco Station complex one week after opening a new Hyatt House in Beaverton, Oregon.

“What we do as hoteliers has not changed – we keep guests productive, relaxed, and secure while they are away from home,” added Patel.  “But how we do our job is changing a lot – now we focus unrelenting attention on hygiene and social-distanced service.”

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Industry leaders call on Congress to support AFA

Summary:

  • IFA led a coalition of 100+ groups urging Congress to support the American Franchise Act.
  • AAHOA, AHLA and USTA signed IFA’s letter backing the bipartisan Act.
  • Signers include 72 state associations and 33 national organizations.

THE INTERNATIONAL FRANCHISE Association led a coalition of more than 100 business, advocacy and diversity groups urging Congress to support the bipartisan American Franchise Act, H.R. 5267. Industry groups, including AAHOA, the American Hotel & Lodging Association and the U.S. Travel Association, signed the IFA-coordinated letter in support of the legislation.

The letter states that the AFA provides a clear approach to the joint-employer issue, which has left small businesses, including franchises, in uncertainty for a decade. The signers include 72 state associations and 33 national organizations, including franchisee groups.

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