Summary:
- Hyatt named Mr & Mrs Smith founder Tamara Lohan to lead its luxury portfolio.
- The company plans to expand its luxury footprint through 2026.
- Lohan said it is a privilege to help shape the future of luxury at Hyatt.
Tamara Lohan is Hyatt Hotels Corp.’s interim global brand leader for its luxury portfolio. She is the founder and CEO of Mr & Mrs Smith, the travel club and booking platform Hyatt acquired in 2023.
Lohan has experience in independent hotels, design-driven travel, personalization, global luxury trends and consumer insights, Hyatt said in a statement. In her new role will guide Hyatt’s luxury brand strategy and ensure consistency across the portfolio.
“Hyatt’s momentum in luxury continues to accelerate, powered by our insights-driven development strategy and commitment to delivering deeply resonant guest experiences,” said Mark Hoplamazian, Hyatt’s president and CEO. “Tamara brings world-class luxury expertise and her leadership will further strengthen our ability to differentiate our luxury brands while growing with intent in the markets our guests and owners value most.”
Hyatt’s luxury portfolio includes nearly 125 hotels and more than 21,000 rooms worldwide, including Park Hyatt, Alila, Miraval, Impression by Secret and The Unbound Collection by Hyatt. The company plans to expand its luxury footprint through 2026 with new openings across these brands, the statement said.
Lohan said that when Hyatt acquired Mr & Mrs Smith, it was clear how much Hyatt respects independent spirit, design and the craft of luxury.
“It’s a privilege to help shape the future of what luxury means for Hyatt and I’m excited to develop the brands in our portfolio and offer our guests more personal experiences while thoughtfully growing the collection,” she said.
Other brands, including Park Hyatt, Alila and The Unbound Collection by Hyatt, will also see new openings outside the U.S. in the coming year, Hyatt said. These additions contribute to Hyatt’s luxury pipeline of more than 170 hotels representing 141,000 rooms globally.
Hyatt reported mixed third-quarter results for the period ending Sept. 30, with fee-based earnings up but overall revenue flat. Net package RevPAR rose 7.6 percent, driven by luxury all-inclusive demand. As of Sept. 30, Hyatt’s portfolio included more than 1,450 hotels and all-inclusive properties in 82 countries across six continents.
