Marriott reports 3 percent increase in Q3 global RevPAR
The company opened 531 hotels with 36,600 rooms, adding 33,600 net rooms to its system
By Vishnu Rageev RNov 06, 2024
MARRIOTT INTERNATIONAL REPORTED a 3 percent increase in global RevPAR, with 2.1 percent growth in the U.S. and Canada and 5.4 percent in international markets for the third quarter. Net income totaled $584 million, and approximately 16,000 net rooms were added during the quarter.
“Marriott had another solid quarter, highlighted by strong net rooms and fee growth, robust development activity, and a 3 percent increase in global RevPAR,” said Anthony Capuano, Marriott’s president and CEO. “Third-quarter international RevPAR rose 5.4 percent, led by gains in APEC and EMEA, with resilient domestic and cross-border demand and solid ADR growth. U.S. & Canada RevPAR increased over 2 percent year-over-year, with ADR up 2.3 percent.”
Capuano noted the group segment stood out, with global group RevPAR rising 10 percent and expected to grow 8 percent for 2024.
“RevPAR for the business transient segment continued to grow, while leisure transient RevPAR remained flat year-over-year but still well ahead of pre-pandemic levels,” he said.
Q3 highlights
Third quarter reported diluted EPS was $2.07, compared to $2.51 in the third quarter of Adjusted diluted EPS reached $2.26, up from $2.11.
Reported net income totaled $584 million, versus $752 million a year earlier. Adjusted net income was $638 million, compared to $634 million in the third quarter of
Adjusted EBITDA totaled $1.2 billion, up from $1.1 billion.
Marriott’s development pipeline included approximately 3,800 properties and 585,000 rooms, with over 220,000 rooms under construction at quarter-end.
Marriott repurchased 4.5 million shares for $1 billion in the third quarter, returning $3.9 billion to shareholders year-to-date through October 31.
‘Strong brand demand’
“Demand for our brands remains strong,” Capuano said. “Through the first three quarters of 2024, we signed over 95,000 organic rooms, with more than half outside the U.S. and Canada. More than 40 percent of signed rooms are conversions, particularly in multi-unit opportunities.
“Net rooms grew nearly 6 percent over the last four quarters, and our pipeline reached a record 585,000 rooms by September. We now expect full-year 2024 net rooms growth of around 6.5 percent.
“Our business momentum is excellent. To support growth, we’ve launched an initiative to enhance effectiveness and efficiency, expecting $80–90 million in annual cost reductions starting in 2025. This initiative should also deliver savings for owners and franchisees.
“With our asset-light model generating substantial cash flow, we returned $3.7 billion to shareholders in the first nine months and expect to return approximately $4.4 billion for the full year.”
Marriott reported 4.9 percent year-over-year global RevPAR growth in the second quarter, with U.S. and Canada RevPAR up 3.9 percent and international RevPAR rising 7.4 percent. Net income increased to $772 million during the second quarter, up from $726 million a year ago.
Financial and operating metrics
Base management and franchise fees in the third quarter totaled $1.1 billion, a 7 percent increase over the prior-year quarter, driven largely by RevPAR gains, unit expansion, and growth in residential and co-branded credit card fees. Incentive management fees rose 11 percent to $159 million, with about 70 percent earned from international managed hotels.
General, administrative, and other expenses for the quarter reached $276 million, compared to $239 million in the same period last year. This increase primarily reflects a $19 million operating guarantee reserve for a U.S. hotel linked to Marriott’s Starwood acquisition and an $11 million litigation reserve. Interest expenses also rose to $168 million, up from $139 million, mainly due to higher debt balances.
Marriott’s reported operating income totaled $944 million, down from $1.1 billion a year ago, while adjusted operating income rose to $1 billion from $959 million in the prior year. Adjusted EBITDA for the quarter was $1.229 billion, up from $1.142 billion in the previous year.
“With our asset-light business model generating meaningful cash and our solid financial performance, we returned $3.7 billion to shareholders through share repurchases and dividends in the first nine months of the year, and now expect to return approximately $4.4 billion for the full year 2024,” Capuano said.
At quarter-end, Marriott’s global system totaled nearly 9,100 properties with roughly 1,675,000 rooms. The development pipeline included 3,802 properties with about 585,000 rooms, including 232 properties (or 34,000 rooms) approved for development but not yet under contract. Of the pipeline, 56 percent of rooms are in international markets, and 1,320 properties with over 220,000 rooms were under construction at quarter-end.
Marriott recently launched “Connect Responsibly” with Marriott Bonvoy Events, a program that helps meeting planners integrate sustainability into events at participating hotels by offering impact reports and options to purchase carbon credits.
A PETITION FOR a referendum on Los Angeles’s proposed “Olympic Wage” ordinance, requiring a $30 minimum wage for hospitality workers by the 2028 Olympic Games, lacked sufficient signatures, according to the Los Angeles County Registrar. The ordinance will take effect, raising hotel worker wages from the current $22.50 to $25 next year, $27.50 in 2027 and $30 in 2028.
Mandatory health care benefits payments will also begin in 2026.
The L.A. Alliance for Tourism, Jobs and Progress sought a referendum to repeal the ordinance, approved by the city council four months ago. The petition needed about 93,000 signatures but fell short by about 9,000, according to Interim City Clerk Petty Santos.
The council approved the minimum wage increase for tourism workers in May 2023, despite opposition from business leaders citing a decline in international travel. The ordinance requires hotels with more than 60 rooms and businesses at Los Angeles International Airport to pay workers $30 an hour by 2028. It passed on a 12 to 3 vote, with Councilmembers John Lee, Traci Park and Monica Rodriguez opposed.
The L.A. Alliance submitted more than 140,000 signatures in June opposing the tourism wage ordinance, triggering a June 2026 repeal vote supported by airlines, hotels and concession businesses.
AAHOA called the ruling a setback for Los Angeles hotel owners, who will bear the costs of the mandate.
"This ruling is a major setback for Los Angeles' small business hotel owners, who will shoulder the burden of this mandate," said Kamalesh “KP” Patel, AAHOA chairman. "Instead of working with industry leaders, the city moved forward with a policy that ignores economic realities and jeopardizes the jobs and businesses that keep this city's hospitality sector operating and supporting economic growth. Family-owned hotels now face choices—cutting staff, halting hiring, or raising rates—just as Los Angeles prepares to host millions of visitors for the World Cup and 2028 Olympics. You can't build a city by breaking the backs of the small businesses that make it run."
Laura Lee Blake, AAHOA president and CEO, said members are proud to create jobs in their communities, but the ordinance imposes costs that will affect the entire city.
“Even with a delayed rollout, the mandate represents a 70 percent wage increase above California's 2025 minimum wage,” she said. “This approach could remove more than $114 million each year from hotels, funds that could instead be invested in keeping workers employed and ensuring Los Angeles remains a competitive destination. The mandate increases the risk of closures, layoffs and a weaker Los Angeles."
A recent report from the American Hotel & Lodging Association found Los Angeles is still dealing with the effects of the pandemic and recent wildfires. International visitation remains below 2019 levels, more than in any other major U.S. city.
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Fragmented systems, poor integration limit hotels’ data access, according to a survey.
Most hotel professionals use data daily but struggle to access it for revenue and operations.
AI and automation could provide dynamic pricing, personalization and efficiency.
FRAGMENTED SYSTEMS, INACCURATE information and limited integration remain barriers to hotels seeking better data access to improve guest experiences and revenue, according to a newly released survey. Although most hotel professionals use data daily, the survey found 49 percent struggle to access what they need for revenue and operational decisions.
“The Future of Hotel Data” report, published by hospitality data platform Hapi and direct booking platform Revinate, found that 40 percent of hoteliers cite disconnected systems as their biggest obstacle. Nearly one in five said poor data quality prevents personalization, limiting satisfaction, loyalty and upsell opportunities.
“Data is the foundation for every company, but most hotels still struggle to access and connect it effectively,” said Luis Segredo, Hapi’s cofounder and CEO. “This report shows there’s a clear path forward: integrate systems, improve data accuracy and embrace AI to unlock real-time insights. Hotels that can remove these technology barriers will operate more efficiently, drive loyalty, boost revenue and ultimately gain a competitive edge in a tight market.”
AI and automation could transform hospitality through dynamic pricing, real-time personalization and operational efficiency, but require standardized, integrated and reliable data to succeed, the report said.
Around 19 percent of respondents cited communication delays as a major issue, while 18 percent pointed to ineffective marketing, the survey found. About 10 percent reported challenges with enterprise initiatives and 15 percent said they struggled to understand guest needs. Nearly 46 percent identified CRM and loyalty systems as the top priority for data quality improvements, followed by sales and upselling at 17 percent, operations at 10 percent and customer service at 7 percent.
Meanwhile, hotels see opportunities in stronger CRM and loyalty systems, integrated platforms and AI, the report said. Priorities include improving data quality for personalized engagement, using integrated systems for real-time insights, applying AI for offers, marketing and service and leveraging dynamic pricing and automation to boost efficiency, conversion and profitability.
“Clean, connected data is the key to truly understanding the needs of guests, driving amazing marketing campaigns and delivering direct booking revenue,” said Bryson Koehler, Revinate's CEO. “Looking ahead, hotels that transform fragmented data into connected data systems will be able to leverage guest intelligence data and gain a significant advantage. With the right technology, they can personalize every interaction, shift share to direct channels and drive profitability in ways that weren’t possible before. The future belongs to hotels that harness their data to operate smarter, delight guests and grow revenue.”
In June, The State of Distribution 2025 reported a widening gap between technology potential and operational readiness, with many hotel teams still early in using AI and developing training, systems, and workflows.
Hyatt partners with Way to unify guest experiences on one platform.
Members can earn and redeem points on experiences booked through Hyatt websites.
Way’s technology supports translation, payments and data insights for Hyatt.
HYATT HOTELS CORP. is working with Austin-based startup Way to consolidate ancillary services, loyalty experiences and on-property programming on one platform across its global portfolio. The collaboration integrates Way’s system into Hyatt.com, the World of Hyatt app, property websites and FIND Experiences to create a centralized booking platform.
World of Hyatt members can earn and redeem points on experiences booked through Hyatt websites, including wellness programs, cultural activities, ticketed events and local collaborations, the companies said in a statement. Members can also access FIND Experiences, which includes activities and auctions where points can be used to bid on events.
"In our search for an on-brand platform to power experiences and tap into ancillary revenue opportunities, Way's collaboration has been a true unlock for us," said Arlie Sisson, Hyatt’s senior vice president and global head of digital. "After a thorough evaluation of potential solutions, Hyatt chose Way to power the next chapter of our digital strategy by streamlining operations, elevating brand differentiation, enhancing personalization and, most importantly, delivering care at every touchpoint in the guest journey."
The Way initiative spans Hyatt’s portfolio, covering cabana rentals, in-room amenities and partnerships with local providers, the statement said. Way’s technology supports real-time translation, more than 100 currencies, multiple payment methods and data insights to help Hyatt manage operations globally.
"Hyatt set a high bar and Way is proud to bring their vision to life," said Michael Stocker, Way’s co-founder and CEO.
"The platform supports enterprise needs while preserving the guest experience."
U.S. CMBS delinquency rate rose 10 bps to 7.23 percent in July.
Multifamily was the only property type to increase, reaching 6.15 percent.
Office remained above 11 percent, while lodging and retail fell.
THE U.S. COMMERCIAL mortgage-backed securities delinquency rate rose for the fifth consecutive month in July, climbing 10 basis points to 7.23 percent, according to Trepp. The delinquent balance reached $43.3 billion, up from $42.3 billion in June.
Trepp’s “CMBS Delinquency Report July” showed multifamily led the increase, with its delinquency rate rising 24 basis points to 6.15 percent. Lodging fell 22 basis points to 6.59 percent and retail declined 16 basis points to 6.90 percent. Office delinquencies edged down to 11.04 percent after hitting a record 11.08 percent in June.
Loan-level analysis showed $4.4 billion in loans became newly delinquent in July, exceeding $3 billion that cured. Mixed-use, retail and office each accounted for more than $800 million of newly delinquent loans.
The seriously delinquent share, 60+ days, foreclosure, REO, or non-performing balloons, rose to 6.93 percent, Trepp said. Excluding defeased loans, the overall delinquency rate would be 7.41 percent.
A separate report from Lodging Econometrics showed the global hotel pipeline at 15,871 projects, up 3 percent year-over-year, totaling 2,436,225 rooms, up 2 percent.
Global hotel rates are expected to remain stable through 2026, according to AMEX GBT.
New York is a key business travel and meetings destination.
India is likely to be a focus for travel programs during 2026 negotiations.
GLOBAL HOTEL RATES are expected to remain stable through 2026, as geopolitical tensions and potential U.S. tariffs limit demand and constrain price increases, according to American Express Global Business Travel. New York remains a popular destination for business travel and meetings.
AMEX GBT’s Hotel Monitor 2026, an annual forecast of global hotel rates in business travel destinations, identified India as a key market, with hotel rates and occupancy set to rise.
“This year’s forecast reveals a global environment where geopolitical uncertainties are tempering hotel rate increases,” said Dan Beauchamp, Amex GBT’s vice president for consulting. “These insights allow businesses to make more informed travel decisions. Understanding local market conditions will help companies optimize travel budgets and strategies.”
The report also projects continued rate increases for high-end accommodation based on demand.
New York hotel rates are projected to rise 4 percent in 2026. Despite expected softening in inbound U.S. travel from tariff uncertainty, New York remains a leading destination for business travel and meetings. The forecast is based on company data and IMF inflation and GDP projections.
India is expected to see rising hotel rates and occupancy in 2026. Rate growth will be below last year’s levels but above regional and global averages. India is likely to be a focus for many travel programs during 2026 negotiations. Bengaluru, a major technology and AI hub, recorded the country’s highest occupancy and ADR in the first quarter of 2025.
Simon Fishman, Amex GBT’s vice president for global hotels, said data shows news cycles can affect hotel prices in unpredictable ways.
“Amex GBT’s hotel marketplace gives companies access to over two million properties across 180 countries, including more than 45,000 hotels with pre-negotiated discounts and amenities via the Preferred Extras Hotel Program,” he said. “It enables companies of all sizes to adapt to changing business needs while accessing the best rates and traveler experiences.”
A May report by commerce media firm Criteo found that hotel booking values in Asia-Pacific rose 23 percent in early 2025, compared with 2 percent growth in the Americas.