Skip to content

Search

Latest Stories

Joelle Park named senior VP and CMO BWH Hotels

She will lead BWH's global marketing, brand strategy and loyalty programs

Joelle Park named senior VP and CMO BWH Hotels

Joelle Park is appointed as senior vice president and chief marketing officer of BWH Hotels. Most recently, Park served as vice president for global enterprise and cross brand marketing at Hilton, overseeing strategy, branding, and messaging for the Hilton portfolio of brands, BWH said in a statement.

Park held various leadership roles spanning brand management, digital strategy, customer experience and product development, according to the statement. She is a graduate of the University of Virginia, and the Hospitality Sales and Marketing Association International.


In the new role, Park will lead BWH’s global marketing, brand strategy, and communications, while overseeing its award-winning loyalty programs.

She will report to BWH president and CEO Larry Cuculic.

“Joelle’s extensive marketing background, knowledge, and expertise will propel our future global success across our family of 19 brands and our strong loyalty programs,” said Cuculic.  “She is a strong leader who will effectively drive our collaborative global spirit and culture of inspiring travel through unique experiences.”

Before entering the hospitality industry, Park also held management roles at various agencies working for top-tier brands in retail, entertainment, travel, and technology.

“I am passionate about brand building, from uncovering the essence of a brand’s purpose to crafting insight-driven marketing that drives performance,” said Park. “Each brand in the BHW portfolio is special, making this an exceptional opportunity to curate those unique brand attributes into a compelling story to share with the world.”

Meanwhile, BWH Hotels recently expanded its portfolio with new properties across the U.S., including West Inn & Suites in Lubbock, Texas, owned by Tariq Farooq, and a SureStay Plus in Pigeon Forge, Tennessee, owned by Balvant Jariwala.

More for you

Penn State & Boston University students win HAMA’s 2024 Case Competition with innovative hotel asset management strategies
Photo credit: HAMA

HAMA names Penn State, BU case competition winners

Penn State & BU Take Top Honors in HAMA’s 2024 Case Competition

THE HOSPITALITY ASSET Managers Association named Penn State’s undergraduate team and Boston University’s graduate team as winners of its 19th Annual Student Case Competition. The winning teams each received $5,000 and an all-expense-paid trip to HAMA’s Spring Conference to network with leading hotel asset managers.

The teams were chosen from a field that included students from the University of Denver, Cornell University, Florida International University and the University of Texas Rio Grande Valley, HAMA said in a statement.

Keep ReadingShow less
Mark Hoplamazian and Greg Friedman at Hunter Hotel Conference 2025

Hyatt's Hoplamazian, Peachtree's Friedman to speak at Hunter

What Will Mark Hoplamazian Share at Hunter 2025?

MARK HOPLAMAZIAN, PRESIDENT and CEO of Hyatt Hotels Corp., will join Greg Friedman, managing principal and CEO of Peachtree Group, for a fireside chat at the Hunter Hotel Investment Conference on March 19. Hunter introduced this format last year with Anthony Capuano, CEO of Marriott International, as the featured guest.

In “A Conversation with Mark Hoplamazian,” he will share insights on his hospitality career, leadership approach, Hyatt's market position, company outlook and industry developments, Hunter said in a statement.

Keep ReadingShow less
Kevin Carey speaking at AHLA Foundation’s 2025 Night of a Thousand Stars fundraiser event.
Photo credit: American Hotel & Lodging Association

Carey is AHLA Foundation president and CEO

Who Is Kevin Carey, New AHLA Foundation CEO in 2025?

KEVIN CAREY, CHIEF operating officer and senior vice president of the American Hotel & Lodging Association, is now president and CEO of AHLA Foundation. He will remain AHLA’s chief operating officer while succeeding Anna Blue, who announced her departure in February after two years.

The announcement follows the Foundation’s Night of a Thousand Stars fundraiser, which gathered more than 400 industry leaders and raised more than $1 million for its initiatives, AHLA said in a statement.

Keep ReadingShow less
Joginder Sanger, British Indian hotelier, at his London hotel
Photo courtesy of The Bhavan

British Indian hotelier Sanger dies

BRITISH INDIAN HOTELIER Joginder Sanger, 82, passed away in London on Friday night after being hospitalized following a stroke, Eastern Eye newsweekly reported. Jalandhar-born Sanger started in the UK with a travel agency and an exclusive Air India contract before establishing London hotels, including the Washington Mayfair, Courthouse Hotels in Soho and Shoreditch, as well as the Bentley in Kensington.

His hotels have hosted Indian celebrities, politicians, former prime ministers and Bollywood stars, Eastern Eye reported.

Keep ReadingShow less
Lallani and Fan receiving the CLIC Lifetime Achievement Award for excellence in hospitality service and leadership

Lallani, Fan win CLIC’s Lifetime Achievement Award

Lallani & Fan Recognized for Lifetime Excellence in Hospitality at CLIC

Dorraine Lallani, senior director of asset management at Westmont Hospitality Group, and Joseph Fan, president of Brighton Management, will receive a lifetime achievement award from the California Lodging Investment Conference. They will be honored at the Westin Long Beach on March 5 to 6.

Lallani, former senior vice president at Jones Lang LaSalle Hotels, specializes in hotel acquisitions, due diligence, franchise relations and asset dispositions. Fan founded Brighton Management in 1994, serving Los Angeles, San Diego and Northern California, CLIC said in a statement.

Keep ReadingShow less