- World of Hyatt sponsors lacrosse leagues.
- Deal includes hotel discounts, fan experiences.
- Sponsorship includes various promotions.
Under the deal, Hyatt will offer hotel discounts and fan experiences connected to league events, the company said in a statement. The sponsorship also includes social media content, newsletter features, digital advertising, tournament branding and access to league content.
Hyatt has selected hotels near upcoming tournament locations, including Boston, Chicago, Denver, Minneapolis and San Diego. The 2026 PLL season runs from May through September, while the WLL season began in mid-May.
"Travel is central to the lacrosse experience, from future pros competing the country to fans turning game weekends into lifelong memories,” said Mike Rabil, PLL cofounder and CEO. “World of Hyatt brings a shared commitment to quality, hospitality, and experience.”
TJ Abrams, vice president of global World of Hyatt partnerships and wellbeing at Hyatt, said the new partnership gives Hyatt an opportunity to connect with lacrosse fans, athletes and families through hospitality and experiences on and off the field.
Separately, Hyatt hired more than 12,000 Opportunity Youth worldwide through its RiseHY initiative between 2018 and 2025.
