Skip to content
Search

Latest Stories

Hotelivate partner lays out plan for post-COVID-19 hospitality

The industry will focus on employees and relationships, he said

IN THE NEW world created, for better or for worse, by the COVID-19 pandemic, hotels will have to change their approach to the business. Natwar Nagar, a managing partner at hospitality consulting firm Hotelivate, offered some tips for how to accomplish that.

Nagar, based in India, laid out his thoughts on the current situation in an article on LinkedIn. The article was addressed to the global hospitality industry.


“Like most sectors, the global hospitality industry is in shock and dismay watching a pandemic wipe out the dreams of millions. This unprecedented event, whose consequences we cannot yet imagine, has left us speculating about its financial, economic, social and political cost,” Nagar writes. “What might feel like a dream many years hence is a grim reality right now. It may not be an overstatement to assert that we are in a period that would tomorrow be remembered as the horrid days that separated that ‘Before Corona’ (BC) and ‘After Corona’ (AC) eras.”

His first tip for the “AC” era is focusing on telling the truth.

“Times like these warrant complete trust and transparency. It’s important to discuss the business realities with our employees, share plans for the upcoming days, and create an environment of an open and collaborative partnership,” Nagar said. “We need to care for and trust our employees, as this will be the single-most important bond that ultimately creates a powerful, energetic culture whose dividends we will reap for a lifetime.”

Nagar said hospitality organizations will go through two phases of reorganization after the pandemic is past.

First, they build survival strategies that will ensure cash flows.

“This period will foster creativity, quick decision making and a rapid response to cater to the needs of the market,” he said. “This phase is likely to witness the partial dissolvement of standard operating procedures for most functions.”

The second phase will be about building for the future. That could involve more cooperation between hotels and resorts and partner like OTAs, airlines and tour information.

“The industry will have to learn to develop and nurture long term bonds with its affiliates. Common nomenclatures such as market leader, shareholder value and profits will need to change to ‘Market for all and Survival for all,’” he said.

Other tips from Nagar’s article are:

Working from home: “Hotelivate had introduced the concept of work from home more than a decade ago; over the years, our team members have mastered the art of self-discipline with no compromise on productive output. With work from home becoming a global norm regardless of sector, employees must commit to being responsible, conscious and focused.”

New relationship between employees and management: “Companies that stand by their employees in these testing times will emerge on top. Traditional structures of hierarchy will be eliminated, and a new way of life shall govern us in the form of work-life balance, clear communication, flexible approach to work and respect for all ... Employees too, will look at organizations that offer long-term growth with slow and steady progress in life.”

Getting personal: “A personal equation and a bond based on trust will determine the success of [the chief revenue officer] function. Profits alone will not be the driving force; instead, a deep commitment to building long term value will become the foundation of this role, as people seek reassurance and the commitment and willingness to help each other.”

Take the pay cut: “We believe the industry will see a flat year with compensation reduction of 10-15 percent for the mid-level and 18-25 percent for senior management. We also think it imperative for companies to take a more cautious approach for business continuity and request for voluntary reduction from employees, as this would enable cash-flow management and allow the companies to prevent retrenchments.”

Earlier in March, Hotelivate reported a 21 percent drop in hotel sales in 2019 resulting from low RevPAR growth and the balancing out of supply and demand.

More for you

Breaking Barriers: Women of Color Power List 2025 Revealed

Breaking Barriers: Women of Color Power List 2025 Revealed

Women of Color Power List 2025 Debuts at AAHOACON 2025

ASIAN MEDIA GROUP USA, publisher of Asian Hospitality magazine, launched the first-ever “Women of Color Power List 2025” at the 2025 AAHOA Convention & Trade Show in New Orleans, honoring 51 women reshaping the U.S. hospitality industry. The publication is the first to spotlight the achievements of women of color, recognizing their resilience, innovation, and leadership.

Asian Media Group Managing Editor Kalpesh Solanki, Executive Editor Shailesh Solanki, and Chief Operating Officer Aditya Solanki announced the list during the conference.

Keep ReadingShow less
AAHOALending.com લોન્ચ 2025

AAHOA, બ્રિજ AAHOALending.com લોન્ચ કરે છે

AAHOA અને બ્રિજે AAHOALending.com ને AAHOACON 2025 માં રજૂ કર્યું

AAHOA અને બ્રિજે AAHOALending.com લોન્ચ કર્યું, જે હોસ્પિટાલિટી પર કેન્દ્રિત ડિજિટલ ધિરાણ પ્લેટફોર્મ છે. તે AAHOA સભ્યોને 150 થી વધુ ધિરાણકર્તાઓની ઍક્સેસ પ્રદાન કરે છે, જેમાં વધુને વધુ લોકોને નિયમિતપણે ઉમેરવાની યોજના છે, આ પ્લેટફોર્મ વપરાશકર્તાઓને ધિરાણ વિકલ્પોની તુલના કરવાની, શ્રેષ્ઠ દરો અને સુરક્ષિત ભંડોળ શોધવાની મંજૂરી આપે છે.

કોફાઉન્ડર અને CEO રોહિત માથુરની આગેવાની હેઠળના બ્રિજને ક્લબ બ્લુ ઇન્ડસ્ટ્રી પાર્ટનર તરીકે નિયુક્ત કરવામાં આવ્યા છે, જે AAHOAના પ્રોગ્રામમાં સર્વોચ્ચ સ્તર છે, તેના 300 ભાગીદારોમાંથી માત્ર 12 જ લાયકાત ધરાવે છે, એમ બંનેએ સંયુક્ત નિવેદનમાં જણાવ્યું હતું.

Keep ReadingShow less
2025માં મંદીની સંભાવના 50 ટકા : HAMA સર્વે

2025માં મંદીની સંભાવના 50 ટકા : HAMA સર્વે

HAMA 2025 સર્વે: 49% મેનેજર્સ મંદીની આશંકા ધરાવે છે

હોસ્પિટાલિટી એસેટ મેનેજર્સ એસોસિએશનના સ્પ્રિંગ 2025 ઇન્ડસ્ટ્રી આઉટલુક સર્વેક્ષણમાં અંદાજે 49 ટકા ઉત્તરદાતાઓ 2025 માં અમેરિકામાં મંદીની અપેક્ષા રાખે છે, જે 2024ના પાનખર સર્વેક્ષણમાં 19 ટકાથી વધુ છે. ટોચની ત્રણ ચિંતાઓ માંગ, ટેરિફ અને DOGE કટ અને વેતનમાં વધારો વચ્ચેનો જોડાણ છે.

HAMA સર્વેક્ષણમાં જાણવા મળ્યું છે કે લગભગ 55 ટકા ઉત્તરદાતાઓએ તેમની વર્તમાન વ્યૂહરચનાના ભાગ રૂપે બ્રાન્ડ અથવા મેનેજમેન્ટ ફેરફારો કર્યા છે અથવા કરવાની યોજના બનાવી છે.

Keep ReadingShow less
AAHOA Bridge AAHOALending 2025

AAHOA, Bridge launch AAHOALending.com

AAHOA and Bridge Unveil AAHOALending.com at AAHOACON 2025

AAHOA AND BRIDGE launched AAHOALending.com, a digital lending platform focused on hospitality. It offers AAHOA members access to more than 150 lenders, with plans to add more regularly, while allowing users to compare financing options, find the best rates and secure funding.

Bridge, led by Cofounder and CEO Rohit Mathur, has been named a Club Blue Industry Partner, the highest level in AAHOA’s program, with only 12 of its 300 partners qualifying, the duo said in a joint statement.

Keep ReadingShow less