More than 5,000 hotel workers strike in Honolulu and San Francisco and more recently Seattle and Boston
By Vishnu Rageev ROct 15, 2024
MORE THAN 5,000 hotel workers are now on strike in cities including Honolulu and San Francisco and more recently Seattle and Boston. They are demanding higher wages, fair staffing and workloads, and the reversal of COVID-era cuts, according to UNITE HERE.
Approximately 374 workers from the DoubleTree by Hilton Hotel Seattle Airport and Hilton Seattle Airport & Conference Center began a one-week strike on Oct. 12. Similarly, around 700 Omni Hotels & Resorts employees joined the strikes in Boston on Oct. 14, raising the city’s total to nearly 1,300, UNITE HERE said in a statement.
“Hotel workers are tired of working long hours while barely getting by. They keep walking out because hotel corporations like Hilton can afford to raise wages,” said Gwen Mills, UNITE HERE’s international president. “The industry is not only recovering from the pandemic but making record profits by cutting staff and guest services. Strikes will continue until Hilton, Hyatt, and Marriott settle contracts that help our members recover too.”
The striking workers, all members of UNITE HERE, include housekeepers, front desk agents, cooks, dishwashers, servers, bartenders and bellhops.
“I’m on strike so I can provide for my family. My last paycheck was $300 short for rent and I had to visit a food bank to get by,” said Pearl Johnson, a housekeeper at the DoubleTree by Hilton Hotel Seattle Airport. “The job is so hard on my body that I come home too exhausted to cook for my daughter. It makes me feel like I’m falling short as a mom. It shouldn’t be this way—we need better.”
The Omni Parker House in Boston claims to be the longest continuously operating hotel in the U.S., the statement said.
“I’m on strike because I work two jobs to support my family,” said Yuri Yep, a restaurant server at Omni Parker House. “I’m always rushing and barely have time to see my kids. I’m missing out on my own life. It’s ridiculous to live like this when hotel companies are making record profits. They can afford what we’re asking and we’ll stay on strike until we win for our families.”
“Hotel workers can see through the hotel companies’ excuses,” said Mills. “Workers are done struggling every month while hotel companies like Omni, Hilton, Hyatt, and Marriott make record profits. Hotel workers are in this fight for the long haul. Strikes will continue until the hotel corporations agree to contracts that have the wages, staffing and workloads we need.”
Meanwhile, workers in Greenwich, Connecticut, and Providence, Rhode Island, recently ratified contracts at the Hyatt Regency Greenwich and Omni Providence Hotel, marking early victories in national disputes involving Hilton, Hyatt, Marriott, and Omni.
Hilton said it is working toward a resolution to the strike.
“We remain committed to negotiating in good faith to reach fair and reasonable agreements that are beneficial to both our valued team members and to our hotels,” a Hilton spokesperson said in an emailed statement to Reuters.
Approximately 40,000 union hotel workers across the U.S. and Canada are negotiating new contracts this year, fighting for wages that match rising living costs and a reversal of pandemic-era staffing cuts.
Despite record-high room rates and over $100 billion in gross operating profit for the U.S. hotel industry in 2022, workers say their wages remain insufficient, forcing many to take multiple jobs to make ends meet. The union also claims hotels used the pandemic to cut staff and guest services like daily housekeeping and room service. From 2019 to 2022, staffing per occupied room dropped 13 percent, leaving some workers unemployed and others overworked and stressed.
Earlier in October, striking workers in Greenwich, Connecticut, and Providence, Rhode Island, ratified union contracts that include wage increases and healthcare.
OYO added more than 150 U.S. hotels in early 2025 and plans 150 more by year-end.
Ten additions have more than 100 rooms, reflecting a focus on high-inventory properties.
It is targeting urban and suburban markets in the Sun Belt and Great Lakes regions.
HOSPITALITY TECHNOLOGY COMPANY OYO added more than 150 hotels to its U.S. portfolio in the first half of 2025 and plans to add 150 more by year-end. The additions span Texas, Virginia, Georgia, Mississippi, California, Michigan and Illinois.
The company is focusing on high-inventory properties and has added 10 with more than 100 rooms, OYO U.S. said in a statement.
“2025 is shaping up to be a busy year for all of us at OYO,” said Nikhil Heda, head of development, OYO U.S. “We’re helping hotel owners drive revenue and improve operations through our technology. Our growing portfolio gives travelers more options, and momentum on our direct channels shows OYO is becoming a trusted brand for new and returning guests.”
Recent additions include the 400-room Palette Sunset Waves Resort in Myrtle Beach, the 130-room Capital O Kings Inn in Memphis, the 130-room Travellers Inn by OYO in Douglas, Georgia, and the 140-room Jackson Hotel and Convention Center in Jackson, Tennessee. All were previously independent hotels.
The company is exploring urban and suburban markets across the Sun Belt and Great Lakes regions, targeting areas with high demand and growth potential, the statement said.
OYO CEO Ritesh Agarwal, who also chairs G6 Hospitality, the parent of Motel 6 and Studio 6, recently launched a contest to rename Oravel Stays, offering a $3,500 prize.
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Choice launched two campaigns to boost bookings across its four extended-stay brands.
Based on guest feedback, the campaigns focus on efficiency, cleanliness, value and flexibility.
They will run through 2026 across social media, Connected TV, digital display and online video.
CHOICE HOTELS INTERNATIONAL launched two marketing campaigns to increase brand awareness and bookings across its four extended-stay brands. The "Stay in Your Rhythm" campaign promotes all four brands by showing how guests can maintain daily routines, while "The WoodSpring Way" highlights the service WoodSpring Suites staff provide.
The company has more than 550 extended-stay locations open, 51 under construction and more than 350 in the pipeline under Everhome Suites, MainStay Suites, Suburban Studios and WoodSpring Suites, Choice said in a statement.
"As leaders in the extended stay segment, Choice Hotels has long understood that this category is unlike any other in the hospitality industry, defined by distinct guest expectations that we continuously strive to exceed," said Noha Abdalla, Choice’s chief marketing officer. "These first-of-their-kind campaigns reflect our deep understanding of why people stay longer — from work assignments and relocations to life transitions and personal journeys. No matter the reason, we know our guests aren't looking to escape their routines; they're looking to maintain them. That's why we take pride in our unique position to offer what matters most: consistency, comfort and connection."
Both campaigns are based on research and guest feedback showing travelers prioritize efficiency, cleanliness, value and flexibility, the statement said. They will run through the rest of the year and into 2026 across paid social media, Connected TV, digital display and online video.
The "Stay in Your Rhythm" campaign shows how Choice's extended-stay brands support routines with in-room kitchens, laundry, fitness centers and pet-friendly options, Choice said. It focuses on daily habits like making coffee, cooking, walking the dog, or exercising.
"The WoodSpring Way" highlights how property teams support guests by providing home-like conveniences, the company said. General managers in Chicago, Denver, Atlanta and Orlando are featured for creating a consistent guest experience and welcoming all guests, including pets.
"We've designed our extended stay properties to ensure we provide guests with everything they need when circumstances take them away from home for weeks at a time," said Matt McElhare, Choice's vice president for extended stay brands. "Through the launch of our campaigns, we aim to educate the growing population of extended stay travelers on how our brands offer the best value in the industry, while also highlighting the culture of our flagship brand, WoodSpring Suites, which has consistently set the standard for guest satisfaction in the segment. We're especially thankful to our owners and management company teams who help build and sustain this culture on property, consistently delivering a great guest experience."
U.S. hotels increased background checks by 36 percent in early 2025.
The trend follows President Trump’s immigration policies impacting seasonal labor.
Immigrants making up a third of the travel workforce.
U.S. HOTEL HIRING managers requested 36 percent more background checks in the first half of 2025 compared with the same period last year, according to Hireology. The move follows President Donald Trump’s immigration crackdown and proposed visa fee hikes affecting seasonal labor.
Trump sought to end temporary legal status for hundreds of thousands of migrants in the U.S.and vowed to deport millions of undocumented people in the country, Reuters reported. Hireology said in a blog post that background checks were a cornerstone of any effective hiring strategy.
"They ensure that candidates meet the qualifications for the role, protect your organization from potential risks and help you build a safe, compliant, and high-performing workforce,” the hiring platform said. “Negligent hiring can have serious consequences, from legal liabilities to reputational damage.”
At least one-third of workers employed or supported by the U.S. travel industry are immigrants, according to the U.S. Travel Association. Meanwhile, hotels directly employed more than 2.15 million people in 2024, according to the American Hotel and Lodging Association.
Total hires across 1,000 hotels rose by 22 percent, reaching more than 8,000 workers, Reuters reported, citing Hireology report.
Increases in the most in-demand roles such as front desk associates, housekeepers and cooks were flat or grew slightly year-over-year. About 34 percent of housekeepers and 24 percent of cooks are foreign-born, according to 2023 data from the U.S. Census Bureau and Tourism Economics.
A $250 Visa Integrity Fee in Trump’s Big Beautiful Bill is drawing criticism from groups that rely on J-1 and other seasonal worker visas, who warn the sometimes-refundable charge could shrink the summer workforce supporting U.S. beach towns and resorts.
AHLA Foundation held its No Room for Trafficking Summit and announced Survivor Fund grantees.
The summit featured expert panels and sessions on survivor employment and trafficking prevention.
Since 2023, the program has awarded more than $2.35 million to 27 organizations.
AHLA FOUNDATION RECENTLY held its annual “No Room for Trafficking Summit” to advance practices and reinforce the industry's commitment to addressing human trafficking through collaboration, education and survivor support. It also announced the 2025–2026 NRFT Survivor Fund grants, which support organizations providing services and resources for survivors.
The event aligned with the United Nations World Day Against Trafficking in Persons on July 30 and convened survivors, experts and industry leaders, AHLA Foundation said in a statement.
"For years, the No Room for Trafficking initiative has leveraged our resources to unite the hotel industry against human trafficking,” said Kevin Carey, AHLA Foundation president & CEO. “The NRFT Summit serves as a powerful call-to-action, bringing together the industry and our partners to strengthen our commitment and drive meaningful change.”
The NRFT Survivor Fund supports community-based anti-trafficking organizations and initiatives, the statement said. Since 2023, it has awarded more than $2.35 million to 27 organizations nationwide.
This year’s grantees include two survivor-founded groups and others focused on prevention and survivor support, including:
3Strands Global Coalition to Abolish Slavery & Trafficking
Empowered Network
Hoola Na Pua
New Friends New Life
Rebecca Bender Initiative
Restore NYC
Safety Compass
Salt & Light Coalition
UMD Safe Center
Wellspring Living
"The organizations supported through the No Room for Trafficking Survivor Fund are doing essential work to prevent human trafficking and support survivors," said Joan Bottarini, chief financial officer at Hyatt and chair of the NRFT Advisory Council. "Their expertise—especially the voices of those with lived experience—continues to shape how our industry engages as part of the solution to this global issue.”
The NRFT Advisory Council and Survivor Fund supporting companies include Aimbridge, Choice Hotels, Extended Stay America, Hilton Global Foundation, Hyatt Hotels Foundation, IHG Hotels & Resorts, The J. Willard and Alice S. Marriott Foundation, Marriott International, Real Hospitality Group, Red Roof, Sonesta, Summit Foundation, Vision Hospitality Group and Wyndham Hotels & Resorts.
The summit included keynotes and panels featuring lived experience experts on survivor employment and sessions with vendors and industry stakeholders on trafficking prevention.
In July 2024, AHLA Foundation granted $1 million to eight community-based organizations through the Survivor Fund at the third annual NRFT Summit.
The Federal Reserve held interest rates steady and gave no signal of a September cut.
Developers and brokers are calling for lower borrowing costs to unlock supply and revive stalled deals.
The Fed’s decision followed surprise news that the U.S. economy grew 3 percent in Q2.
THE FEDERAL RESERVE held its key interest rate steady and gave no indication of a cut in September, despite growing pressure from President Trump and his Fed appointees, USA Today reported. The July 30 decision keeps the Fed’s benchmark rate at 4.25 percent to 4.5 percent for a fifth straight meeting.
The Fed remains caught between its mandates of maximum employment and stable prices, the newspaper said. A slowing job market supports rate cuts, but rising inflation from Trump’s tariffs has made officials cautious about signaling next steps.
“Uncertainty about the economic outlook remains elevated. The Committee is attentive to the risks to both sides of its dual mandate,” the Fed said. “In considering the extent and timing of additional adjustments to the target range for the federal funds rate, the Committee will carefully assess incoming data, the evolving outlook, and the balance of risks.”
The Fed said it considers labor market conditions, inflation pressures and expectations and financial and international developments in making its decisions.
Republican Fed governors Christopher Waller and Michelle Bowman dissented, favoring a rate cut, the first double-governor dissent since 1993. Waller has said tariff-driven inflation will likely be temporary and ease next year. Both are seen as potential Trump picks to succeed Powell when his term ends in May.
In its statement, the Fed dropped its earlier claim that uncertainty had diminished. That more optimistic tone had followed Trump’s 90-day pause on many tariffs, but a Friday deadline could reinstate the higher levies.
The Fed also said “economic activity moderated in the first half of the year”—a downgrade from its earlier description of growth as “solid” that could open the door to a September cut.
“We have made no decision about September,” said Jerome Powell, Fed’s chair, according to USA Today.
He said that the Fed hasn’t cut rates this year because the 4.1 percent unemployment rate meets its full employment goal, while its preferred inflation measure is 2.7 percent—above the 2 percent target. The Fed cuts rates to support growth and jobs and keeps them high to curb inflation.
“When we have risks to both goals, one is farther from target—and that’s inflation,” Powell said. “That calls for a modestly restrictive stance right now.”
In real estate, there’s broad agreement that rate relief is urgent, Real Deal reported. The pressure is acute in housing.
On CNBC Wednesday, LeFrak Organization’s Richard LeFrak compared housing costs to gas prices, something Americans feel immediately, and called for cuts to ease pressure on builders and buyers.
“It would be helpful to increase the supply of housing for interest rates to go down,” he said, framing the crunch as rate-driven as much as policy-driven.
This year’s spring sales season was the slowest in 13 years, according to Bloomberg, with mortgage rates stuck near 7 percent and affordability near its worst since the 1980s. Some buyers are backing out entirely.
Developers and brokers nationwide are increasingly vocal in calling for lower borrowing costs to unlock supply and restart stalled transactions. LeFrak, active in luxury and multifamily development, said rate-sensitive projects remain on hold.
“Do I think rates should be lower? Yes,” he said.
Fanning the flames, the Fed’s decision also came just after the surprise news that the U.S. economy grew at a 3 percent annual pace in the second quarter, topping the Dow Jones estimate of 2.3 percent.
“2Q GDP JUST OUT: 3%, WAY BETTER THAN EXPECTED! ‘Too Late’ MUST NOW LOWER THE RATE. No Inflation! Let people buy, and refinance, their homes!” President Trump posted on Truth Social Wednesday morning.
Still, Powell and his colleagues are wary of easing too soon.
Forbes reported that mortgage rates peaked at 7.04 percent in January, fell to the mid-6 percent range in March, and held between 6.75 and 6.9 percent since May, ending June at 6.77 percent.