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Halloween hits U.S. hotel performance in early November

St. Louis saw YoY growth in all key metrics

Halloween hits U.S. hotel performance in early November

U.S. HOTEL PERFORMANCE showed a decline in early November compared to the previous week, according to CoStar. Year-over-year comparisons also presented mixed results, with the decrease in occupancy expected due to Halloween falling on a Tuesday.

Occupancy stood at 59.7 percent for the week ending Nov. 4, slightly lower than the previous week's 66 percent, while showing a year-over-year decline of 4 percent. ADR dropped to $152.90 from the previous week's $160.89, yet showed a notable 2 percent increase from the previous year. Similarly, RevPAR decreased to $91.23 compared to the previous week's $106.16, reflecting a 2.1 percent decline from 2022.


Among the top 25 markets, St. Louis saw significant year-over-year growth in all three key performance metrics: occupancy increased by 6.4 percent to 59.2 percent, ADR rose by 12.3 percent to $131.16, and RevPAR grew by 19.5 percent to $77.64. Meanwhile, Metallica's M72 World Tour played a role in this strong performance, CoStar said.

The steepest RevPAR declines were seen in Miami, dropping by 22.5 percent to $131.88, and Tampa, which saw a decrease of 19.6 percent to $87.29.

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AAHOACON26 Philadelphia Registration Opens

AAHOACON26 registration is open

Summary:

  • Registration for AAHOACON26 in Philadelphia, April 8–10, is open.
  • More than 6,000 attendees and 500 exhibitors are expected to attend.
  • The 2026 event will feature a trade show, entertainment and networking.

REGISTRATION IS OPEN for the 2026 AAHOA Convention & Trade Show, to be held in Philadelphia from April 8 to 10. More than 6,000 attendees and 500 exhibitors are expected to gather for three days of networking, learning, and deal-making, making AAHOACON26 a key event in global hospitality.

Register at AAHOACON.com.

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