Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
Editor’s note: This story has been updated as of April 24 to include new information from Samina “Sam” Sharp, principal at The Silver Vista Group in San Jose, California.
Appropriations for Paycheck Protection Program loans through the Coronavirus Aid, Relief, & Economic Security Act, all $349 billion, had been distributed. The Small Business Administration, which administers the loans, posted a notice on its website that it could no longer accept new PPP applications until more funds had been appropriated.
U.S. Treasury Secretary Steven T. Mnuchin and U.S. Small Business Administration Administrator Jovita Carranza issued a statement urging Congress to make the needed appropriation.
“By law, the SBA will not be able to issue new loan approvals once the programs experience a lapse in appropriations,” the statement said. “The high demand we have seen underscores the need for hardworking Americans to have access to relief as soon as possible. We want every eligible small business to participate and get the resources they need.”
Negotiations continued in Congress as House Democrats continue to press for changes in federal legislation that would do so. Primarily, they want more help for underbanked small businesses that have limited access to PPP as well as more money for state and local governments and hospitals.
“As has been clear since last week, Republicans’ bill which fails to address these critical issues cannot get unanimous consent in the House,” Speaker Nancy Pelosi said in a statement.
This was not unforeseen
There were many in the hospitality industry who saw this coming. The CARES Act is great, but it did not go far enough, said Samina “Sam” Sharp, principal at The Silver Vista Group in San Jose, California.
Initially, she encountered some delays with her application to Fremont Bank for a PPP loan, causing her some concern the process would be delayed past the point when funding would be available.
“The money will dry up and at that point I will have to seek some other relief,” she said at the time.
However, that changed shortly after a new round of PPP funding was approved on April 23.
“As of yesterday they said that my PPP application is ready and they’ll be filing it today,” Sharp said on April 24.
One day before the PPP appropriation ended, Cecil Staton, AAHOA president and CEO, had issued a warning to Congress that more funding was needed. On Thursday, after the SBA made its announcement about the appropriations gap, Staton reiterated that call.
“Hotel owners and their employees are among the hardest hit by the economic effects of this pandemic. COVID-19 is placing American small businesses in such distress that the PPP ran out of money in less than two weeks,” he said. “Congress must immediately authorize additional funding for this crucial capital lifeline. The Small Business Administration should also permit lenders to continue submitting applications into a queue while we wait for Congress to act. The House and Senate have indicated they will not return until May. During the lost weeks ahead, many hoteliers will be forced to close their doors and layoff their remaining employees.”
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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