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ExSTAY workshop heads to Orlando

ESA CEO Greg Juceam to deliver keynote

ExSTAY workshop heads to Orlando

The Extended Stay Lodging Association and Kalibri will host ExSTAY Orlando Dec. 8 to 9 at the Marriott Orlando Airport Lakeside in Orlando, Florida.

Photo credit: ESLA
  • ExSTAY Orlando set for Dec. 8-9.
  • Greg Juceam of Extended Stay America to keynote.
  • Sessions cover development, approvals, brands and profit.

THE EXTENDED STAY Lodging Association and Kalibri will host ExSTAY Orlando, a workshop on extended-stay hotel business, development and operations, on Dec. 8 to 9 at the Marriott Orlando Airport Lakeside in Orlando, Florida. It will be the last ExSTAY workshop of 2026, following workshops in Atlanta, Dallas, Washington, D.C., and Phoenix.

The workshop connects hotel owners and management company executives with brands, lenders and operators in the extended-stay segment, ESLA said in a statement. It combines Kalibri’s market intelligence with sessions on development, renovation, conversion and operations to help attendees evaluate projects, select brands and improve hotel profitability.


“Owners need reliable market data and practical operating insight to evaluate opportunities and strengthen portfolio performance,” said Doug Artusio, ESLA founder and chairman. “ExSTAY Orlando brings those resources together, giving attendees the opportunity to discuss their projects and operating challenges with experienced brands, lenders and operators.”

Sessions will cover extended-stay hotel performance, development from concept to opening and moving projects through regulatory approval, the statement said. Other sessions will address strategies for higher gross operating profit margins and how developers can choose a brand that fits a project.

Greg Juceam, Extended Stay America president and CEO, will deliver the keynote. Other speakers include David Wilner, chief development officer at Wyndham Hotels & Resorts; Glen Moon, senior director of North American development at World Hotels; and Matt Hostetler, chief development officer, and Lina Patel, director of strategic franchise initiatives, both of Red Roof.

Artusio, who is also chairman and CEO of Dellisart Hospitality, will speak along with Sarah Williams, chief commercial officer at Intermountain Management, and Cindy Estis Green, co-founder and CEO of Kalibri. Matt McElhare, vice president and segment lead for extended stay at Choice Hotels International, and Ryan Maher, vice president of investments at Noble Investment Group, will also speak.

The program begins with lunch at noon Dec. 8 and ends at 1 p.m. Dec. 9. Hotel owners, management company executives and extended-stay professionals can register for $199 at https://cvent.me/7O3W01. Questions can be sent to events@esla.org.

ESLA, a membership-based nonprofit founded in 2021, supports extended-stay owners and operators through education, training, research, events and a vendor network. Kalibri, a hospitality data intelligence company founded in 2012, provides hotel data analytics and benchmarking that operators use to improve performance and investors use to evaluate transactions and development.

Extended-stay profitability was a focus at Kabani Hotel Group’s 10th Annual Hotel Investment Forum on Oct. 29 at the JW Marriott Marquis Miami. A panel at the event, which drew more than 300 hotel owners, operators, brand representatives, lenders and investors, examined how extended-stay hotels generate profit and what owners should consider before building, converting or buying.

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