The agreement supports initiatives such as ForWard, which advances women in the industry
By Vishnu Rageev RNov 12, 2024
DIRECTV HOSPITLITY AND the American Hotel & Lodging Association recently signed a multiyear agreement establishing DirecTV as the association’s Gold Partner. The partnership combines DirecTV’s resources with AHLA’s network to support initiatives and advocacy efforts addressing issues in the hospitality industry, DirecTV and AHLA said in a joint statement.
“Our collaboration with both AHLA and the AHLA Foundation underscores our commitment to driving positive change and fostering growth and development within the hospitality sector,” said Doug Eichler, DirecTV Hospitality’s senior vice president. “Working with AHLA presents an exciting opportunity for DirecTV Hospitality as we further contribute to the advancement of the hospitality industry.”
The agreement includes support for the AHLA Foundation’s initiatives, including ForWard, which promotes women in the industry through mentoring, networking and leadership development programs, the statement said. DirecTV will also continue its support for the Night of a Thousand Stars gala, which brings industry leaders together to fund AHLA Foundation programs serving hotel employees nationwide.
“The steadfast support leading companies like DirecTV Hospitality provide AHLA and AHLA Foundation enables us to help build careers, improve lives and strengthen the lodging industry,” said Kevin Carey, AHLA’s interim president and CEO. “With this relationship, we’re excited to combine our strengths and deliver unparalleled value for DirecTV Hospitality and AHLA’s members.”
Meanwhile, AHLA appointed Rosanna Maietta, former president and CEO of the AHLA Foundation and executive vice president of communications and public relations, as its new president and CEO, effective Nov. 14.
DirecTV recently agreed to acquire Dish Network for $1 and assume $9.75 billion in debt, with the deal—including the purchase of Dish TV and Sling TV from EchoStar—subject to regulatory approval.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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