Skip to content

Search

Latest Stories

DirecTV Hospitality is AHLA's Gold Partner

The agreement supports initiatives such as ForWard, which advances women in the industry

DirecTV Hospitality is AHLA's Gold Partner

DIRECTV HOSPITLITY AND the American Hotel & Lodging Association recently signed a multiyear agreement establishing DirecTV as the association’s Gold Partner. The partnership combines DirecTV’s resources with AHLA’s network to support initiatives and advocacy efforts addressing issues in the hospitality industry, DirecTV and AHLA said in a joint statement.

“Our collaboration with both AHLA and the AHLA Foundation underscores our commitment to driving positive change and fostering growth and development within the hospitality sector,” said Doug Eichler, DirecTV Hospitality’s senior vice president. “Working with AHLA presents an exciting opportunity for DirecTV Hospitality as we further contribute to the advancement of the hospitality industry.”


The agreement includes support for the AHLA Foundation’s initiatives, including ForWard, which promotes women in the industry through mentoring, networking and leadership development programs, the statement said. DirecTV will also continue its support for the Night of a Thousand Stars gala, which brings industry leaders together to fund AHLA Foundation programs serving hotel employees nationwide.

“The steadfast support leading companies like DirecTV Hospitality provide AHLA and AHLA Foundation enables us to help build careers, improve lives and strengthen the lodging industry,” said Kevin Carey, AHLA’s interim president and CEO. “With this relationship, we’re excited to combine our strengths and deliver unparalleled value for DirecTV Hospitality and AHLA’s members.”

Meanwhile, AHLA appointed Rosanna Maietta, former president and CEO of the AHLA Foundation and executive vice president of communications and public relations, as its new president and CEO, effective Nov. 14.

DirecTV recently agreed to acquire Dish Network for $1 and assume $9.75 billion in debt, with the deal—including the purchase of Dish TV and Sling TV from EchoStar—subject to regulatory approval.

More for you

Marriott International expands global hotel pipeline in Q2 2025

Marriott pipeline hits record 590,000 rooms

Summary:

  • Marriott International ended Q2 with a record pipeline of about 3,900 properties and more than 590,000 rooms.
  • Global RevPAR rose 1.5 percent, including a 5.3 percent gain in international markets.
  • Net income slipped 1 percent to $763 million; 17,300 net rooms were added.

MARRIOTT INTERNATIONAL’S GROWTH continued in the second quarter, according to the company’s recent earnings report. Along with its active pipeline, the company saw rising revenue and launched a new brand.

Keep ReadingShow less
OYO Adds 150 U.S. Hotels in 2025, Plans Another 150
Photo credit: OYO U.S.

OYO adds 150 U.S. hotels, plans 150 more

Summary:

  • OYO added more than 150 U.S. hotels in early 2025 and plans 150 more by year-end.
  • Ten additions have more than 100 rooms, reflecting a focus on high-inventory properties.
  • It is targeting urban and suburban markets in the Sun Belt and Great Lakes regions.

HOSPITALITY TECHNOLOGY COMPANY OYO added more than 150 hotels to its U.S. portfolio in the first half of 2025 and plans to add 150 more by year-end. The additions span Texas, Virginia, Georgia, Mississippi, California, Michigan and Illinois.

Keep ReadingShow less
Choice Hotels campaigns

Choice launches campaigns for extended-stay brands

Summary:

  • Choice launched two campaigns to boost bookings across its four extended-stay brands.
  • Based on guest feedback, the campaigns focus on efficiency, cleanliness, value and flexibility.
  • They will run through 2026 across social media, Connected TV, digital display and online video.

CHOICE HOTELS INTERNATIONAL launched two marketing campaigns to increase brand awareness and bookings across its four extended-stay brands. The "Stay in Your Rhythm" campaign promotes all four brands by showing how guests can maintain daily routines, while "The WoodSpring Way" highlights the service WoodSpring Suites staff provide.

Keep ReadingShow less
US Hotel Employee Background Checks
iStock

Survey: Employee background checks up for hotels

Summary:

  • U.S. hotels increased background checks by 36 percent in early 2025.
  • The trend follows President Trump’s immigration policies impacting seasonal labor.
  • Immigrants making up a third of the travel workforce.

U.S. HOTEL HIRING managers requested 36 percent more background checks in the first half of 2025 compared with the same period last year, according to Hireology. The move follows President Donald Trump’s immigration crackdown and proposed visa fee hikes affecting seasonal labor.

Keep ReadingShow less
Hotel industry leaders unite at AHLA Summit to support trafficking survivors
Photo credit: AHLA Foundation

AHLA Foundation hosts human trafficking summit

Summary:

  • AHLA Foundation held its No Room for Trafficking Summit and announced Survivor Fund grantees.
  • The summit featured expert panels and sessions on survivor employment and trafficking prevention.
  • Since 2023, the program has awarded more than $2.35 million to 27 organizations.

AHLA FOUNDATION RECENTLY held its annual “No Room for Trafficking Summit” to advance practices and reinforce the industry's commitment to addressing human trafficking through collaboration, education and survivor support. It also announced the 2025–2026 NRFT Survivor Fund grants, which support organizations providing services and resources for survivors.

Keep ReadingShow less