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CoStar: U.S. hotel performance up in mid-October, YOY results up

Tampa's occupancy rose 23.6 percent, driven by displacement demand from Hurricane Milton

CoStar: U.S. hotel performance up in mid-October, YOY results up

U.S. HOTEL PERFORMANCE improved in the third week of October, with positive year-over-year comparisons, according to CoStar. Key metrics showed a slight decrease in occupancy, while RevPAR and ADR increased week-over-week.

Occupancy declined slightly to 70.1 percent for the week ending Oct. 19, down from 70.3 percent the previous week, though it rose 1.6 percent year-over-year. ADR increased to $169.85 from $166.88, a 2.5 percent year-over-year gain. RevPAR rose to $119.01 from $117.28 the previous week, up 4.2 percent from the same period in 2023.


Among the top 25 markets, Tampa saw the largest occupancy increase, up 23.6 percent to 83.7 percent, driven by continued displacement demand from Hurricane Milton. Miami recorded the highest increases in ADR, up 29.9 percent to $245.28, and in RevPAR, up 35.5 percent to $179.72. The market's performance was driven by Taylor Swift's Eras Tour and Adobe MAX 2024.

Las Vegas saw the steepest RevPAR decline, down 19.5 percent to $192.14, followed by Denver, down 12.5 percent to $105.98.

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Hunter Hotel Advisors Rebrands With Simpler Identity, Logo

Hunter rebrands toward simplicity

Summary:

  • Hunter is rebranding with a simplified name and updated visual identity.
  • The Atlanta-based firm was founded in 1978 by Bob Hunter.
  • The company surpassed $1 billion in hotel sales with 76 transactions as of mid-November.

HUNTER ADVISORS UNVEILED a rebrand to reflect its growth and long-term plans in hotel-investment advisory. The update shortens the name, revises the visual identity and unifies the brand across the firm and the annual Hunter Hotel Investment Conference.

The evolution, in development since 2024, includes the launch of hunteradvisors.co and hunterconference.co, unifying the firm’s advisory and conference platforms. Founded in 1978, the company has advised hotel owners and investors for nearly five decades.

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