Skip to content

Search

Latest Stories

CJ Media, WHLA launch media training for women in hospitality

The sessions will be archived for on-demand access by alliance members

CJ Media WHLA media training event for women in 2025

CJ Media Solutions LLC and the Women in Hospitality Leadership Alliance will offer quarterly media training to participating organizations, led by experienced media and PR professionals across interviews, videos, podcasts, and live panels.

CJ Media & WHLA Empower Women with Media Training in 2025

CJ MEDIA SOLUTIONS LLC and the Women in Hospitality Leadership Alliance will provide quarterly media training to help advance women in hospitality. The program, offered to the alliance’s participating organizations, will draw on experienced media and PR professionals to deliver guidance across interviews, video, podcasts and live panels.

Each session will be archived for alliance members to access anytime, the duo said in a statement.


“We are thrilled to be partnering with CJ Media Solutions on this new initiative and meaningful benefit for our participating organizations,” said Rachel Humphrey, WHLA’s founder and chair. “Our media training sessions will be a differentiator for the alliance, providing a learning environment where member organizations can build practical skills for all types of media engagement and gain insights from industry-leading professionals, allowing them to better showcase their expertise, insights, and achievements to peers, partners and stakeholders.”

The partnership began through conversations between the two organizations about increasing women’s visibility in the hospitality industry, the statement said. Both identified ongoing media engagement as a driver of visibility and saw media training as an opportunity for collaboration. The result is a program that helps alliance member organizations develop the skills to engage with media and share their voices in the industry.

CJ Arlotta, founder and managing member of CJ Media Solutions, said media engagement can elevate a leader’s presence, but doing so effectively requires training and practice.

“We’re honored to help the alliance and its member organizations develop the skills they need to engage effectively in media interviews and discussions,” she said.

The sessions will help participants become spokespersons and communicate their work with clarity, the statement said. The initiative also extends WHLA’s ongoing efforts to support women in hospitality, including its speaker directory of more than 1,300 senior-level women with expertise across the global hospitality industry.

“This partnership with CJ Media Solutions creates new pathways to increase women’s visibility and influence throughout the hospitality sector,” said Lan Elliott, principal, Acacia Hospitality LLC, and one of the WHLA members behind the speaker directory. “As more member organizations engage with media outlets, their teams’ voices and perspectives help shape industry conversations and create opportunities for women in hospitality.”

In August, WHLA launched an interactive speaker directory featuring more than 700 senior-level women, allowing organizers to filter by role, company type, location, and other criteria to create tailored speaker shortlists.

More for you

AHLA members meet with U.S. lawmakers to discuss key hospitality legislation impacting hotel owners and workers

AHLA shares priorities with lawmakers

AHLA Members Unite on Capitol Hill to Advance Hospitality Legislation

MORE THAN 250 American Hotel & Lodging Association members met with lawmakers in the U.S. Senate and House to discuss legislative priorities critical to the hospitality industry. They raised concerns about tax and trade policies impacting hotel operating costs and travel demand amid ongoing budget reconciliation and tax negotiations.

Members also discussed expanding and upskilling the hospitality workforce through measures such as adjusting the H-2B visa cap and protecting the franchise model, which supports more than half of all U.S. hotels and 2.8 million jobs, the association said in a statement.

Keep ReadingShow less
CBRE: US Hotel RevPAR to Grow 1.3 Percent in 2025

CBRE: RevPAR to grow 1.3 percent in 2025

U.S. HOTEL REVPAR is expected to grow 1.3 percent in 2025, supported by urban markets from group and business travel and increased demand for drive-to and regional leisure destinations, according to CBRE. Occupancy is forecast to rise 14 basis points and ADR 1.2 percent year-over-year.

This represents slower growth than CBRE’s February forecast, which projected 2 percent RevPAR growth based on a 21-basis-point increase in occupancy and a 1.6 percent rise in ADR, the commercial real estate and investment firm said.

Keep ReadingShow less