Skip to content

Search

Latest Stories

Blue Sky, Navika, open Doubletree in Front Royal, Virginia

The 124-room hotel recently converted from a Holiday Inn, in Shenandoah Valley

Blue Sky, Navika, open Doubletree in Front Royal, Virginia

The DoubleTree by Hilton Front Royal Blue Ridge Shadows & Golf Course is now open in Front Royal, Virginia. The hotel, recently converted from the Holiday Inn Front Royal, is owned by Navika Group of Companies and managed by Blue Sky Hospitality Solutions Management Co.

Real estate company Navika Group and Blue Sky management company both are led by Naveen Shah as president and CEO. Also, Haridas Kotahwala is chairman at Navika Group.


The 124-room DoubleTree recently completed phase one of the multi-million conversion and features a new lobby, front desk and lobby level and guest room corridors.  Additionally, all guest rooms were outfitted with digital key locks and received new mattresses and SMART TVs.

Nearby are Skyline Drive, Shenandoah National Park and Endless Caverns. Hotel amenities include an indoor pool, fitness center and 3,333 square feet of meeting space, as well as access privileges to the adjacent Blue Ride Shadows Golf Club.  The hotel also features Houlihan’s Restaurant + Bar, and all DoubleTree guests receive the brand’s traditional, warm chocolate chip cookie upon arrival.

“With the completion of this top-to-bottom conversion, the DoubleTree by Hilton Front Royal Blue Ridge Shadows & Golf Course has regained a ‘like-new’ status that will appeal to both business and leisure travelers to the area,” said Madhu Pareek, Blue Sky’s senior vice president of operations.   “With the idyllic Shenandoah Valley as a backdrop, the hotel is the perfect spot for both corporate get-aways and as a homebase to explore the area’s natural wonders. With a new brand to better serve the needs of Front Royal visitors, we are confident the hotel quickly will take its place as the market and segment leader.”

In January, Blue Sky and Navika acquired the Andaz Wall Street hotel, now known as the Hyatt Centric Wall Street New York. That 253-room hotel’s guestrooms and lobby were recently redesigned, but Navika plans to invest approximately $5 million in the property over the next several years.

More for you

Deloitte value-seeking report 2025

Study: Consumers seek value over low prices

Summary:

  • Consumers are prioritizing value over low prices, pushing brands—including hotels—to adapt, Deloitte finds.
  • Economic uncertainty and inflation are driving caution and shifting views on pricing and spending.
  • Value-seeking by generations: 49 percent of Gen X, 43 percent of Boomers, 40 percent of Millennials and 44 percent of Gen Z.

AMID ECONOMIC UNCERTAINTY and inflation, U.S. consumers are prioritizing value over low prices, favoring brands with added benefits, according to a Deloitte study. This shift is reshaping the market as companies, including hotels, adapt to changing expectations.

Keep ReadingShow less
Red Roof partners with FreedomPay to streamline payments in 700+ U.S. hotels
Photo credit: Red Roof

Red Roof taps FreedomPay for 700+ hotels

Summary:

  • Red Roof is contracting with FreedomPay to provide payments across its 700+ U.S. hotels.
  • The company will gain an integrated solution, improved service, cost savings and efficiency.
  • The company is investing in people and technology to advance the brand, president Zack Gharib told Asian Hospitality.

RED ROOF IS contracting with FreedomPay to provide payments across its portfolio of more than 700 hotels in the U.S. The company will receive an integrated payment solution, upgraded service, cost savings and operational efficiency, according to a statement.

Keep ReadingShow less
Gen Z Shifts Hotel Shopping: Tech, Experiences & Values

Survey: Gen Z redefines hotel shopping

Summary:

  • Younger consumers are redefining hotel discovery through platform-hopping and peer input, according to SOCi.
  • Fragmented search and discovery are reshaping how trust is built.
  • About one-third of consumers aged 18–34 report less brand loyalty than a year ago.

GEN Z IS RESHAPING hotel shopping through multiple platforms, peer input and real-time research, according to SOCi, a marketing platform for multi-location businesses. Unlike previous generations who relied on a single search engine or map app, the younger consumer moves through a series of smaller decisions - starting on TikTok, checking Reddit or Yelp and ending with a Google Maps search.

Keep ReadingShow less
Hotel Tech Advances; Outpaces Operational Readiness

Report: Tech outpaces readiness in hotels

  • A gap is growing between technological potential and operational readiness, with many hotel teams still early in AI use.
  • Distribution teams are evolving with limited resources and uneven investment in talent and automation.
  • The report outlines how commercial teams in hospitality are managing transformation.

THERE IS A widening gap between technological potential and operational readiness, with many hotel staff still early in using AI effectively, according to “The State of Distribution 2025” report. Despite the availability of technology, training, systems and workflows remain in development.

The second edition of the industry benchmark report—published by NYU SPS Jonathan M. Tisch Center of Hospitality and its Hospitality Innovation Hub, in collaboration with RateGain Travel Technologies and HEDNA—noted that as traveler expectations rise, aligning people, processes and platforms is becoming a driver of performance.

Keep ReadingShow less
Twin Cities Pipeline Flow Hits 15‑Year Low: Major Impact

Report: Twin Cities pipeline at 15-year low

Minneapolis–St. Paul Hotel Pipeline Falls to 15-Year Low in 2025

FEWER THAN 250 HOTEL rooms were under construction in the Minneapolis–St. Paul metro at the start of 2025, the lowest level since 2010, according to Marcus & Millichap. The limited pipeline, however, signals strong demand for existing inventory.

Marcus & Millichap’s “2025 Hospitality Investment Forecast for Minneapolis–St. Paul” projects metro-wide occupancy will rise for a sixth straight year to 59.4 percent, above the past decade’s average but still below pre-pandemic levels.

Keep ReadingShow less