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Baron Hospitality acquires Hampton Inn in Birmingham

It plans to complete a comprehensive renovation of the property

Baron Hospitality acquires Hampton Inn in Birmingham

BARON HOSPITALITY, LED by president Sanjay Patel, recently acquired the Hampton Inn Birmingham/Mountain Brook in Birmingham, Alabama. The company plans a complete renovation of the 129-room property on the city’s primary commercial corridor.

The Hampton Inn is close to downtown Birmingham, the University of Alabama-Birmingham, Samford University and Birmingham Botanical Gardens.


“Adding another Hampton Inn to our portfolio was a strategic move as part of our three-year plan, aligning with our goals for growth and setting the stage for success in the hospitality industry,” said Patel. “By entering a market with high barriers to entry, you can benefit from the brand’s recognition and reputation, attracting customers seeking quality accommodations. Initiating renovations to enhance the property will further differentiate it within the upper-midscale segment, making it a unique asset that stands out among competitors.”

Chase Perry, senior associate at Hunter Hotel Advisors, represented the institutional seller.

“This acquisition is the perfect addition to the buyer’s portfolio, which will benefit greatly from the growth that the Highway 280 corridor has experienced in recent years,” said Perry. “A well-established regional owner, the buyer plans to complete a comprehensive renovation, bringing a refreshed product and improved guest experience to Birmingham travelers.”

Birmingham-based Baron presently owns and operates more than 20 hotels, according to its website.

Omega Hotel Group, led by Bob Kumar, recently sold the 137-room Best Western Sugar Sands Inn & Suites hotel in Destin, Florida, to an unnamed institutional investor.

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U.S. HOTELS ADJUSTED strategies to protect profit margins despite revenue lagging budget, according to Actabl’s HotelData.com. RevPAR averaged $119.22 through Sept. 30, 9 percent below budget, while GOP margins held at 37.7 percent, 1.2 points short of target.

HotelData.com’s “Hotel Profitability Performance Report for Q3 2025” showed operators adjusting forecasts, controlling labor and costs and protecting margins as demand softens and expenses rise. The report indicates an industry shift, with hoteliers relying less on rate growth and more on cost control, labor strategies and forecasting to maintain profitability.

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