Heather Balsley, left, and Jennifer Gribble, right.

Heather Balsley is InterContinental Hotels Group’s senior vice president for global loyalty and partnerships. Jennifer Gribble succeeds Balsley to senior vice president for global marketing of mainstream brands.

Balsley has been with IHG for 13 years, most recently as senior vice president for global marketing of mainstream brands. Gribble is succeeding her to that position. In her new role, Balsley oversees the company’s IHG Rewards Club program.

Gribble has been with the company for 16 years, most recently as vice president for Holiday Inn Express, avid hotels and Atwell Suites brands. She now oversees brand performance, design and F&B as well as the launching of new brands. She also served in Crowne Plaza brand management and portfolio-wide marketing services roles in the Americas.

“Heather and Jennifer’s appointments are critical to IHG’s growth as we enhance our award-winning loyalty proposition and our powerhouse mainstream-brand portfolio,” Claire Bennett, IHG’s global chief marketing officer said in a statement. “Heather brings a strong strategic focus and passion to her new role in loyalty and partnerships, and Jennifer has incredible knowledge of guest insights and owner economics to drive growth and return for our stakeholders.”

In January, Mark Sergot became IHG’s vice president for global sales operations and enablement. Previously he was chief sales officer for Associated Luxury Hotels International.