Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
The avid hotel Macon North in Macon, Georgia, is now open. It is the 45th new hotel for the brand to open and is owned by Sainath Hospitality, LLC, led by Dineshkumar Patel.
The 93-room hotel is an hour from Atlanta, near Mercer University and Wesleyan College. It also is near historic attractions such as the Allman Brothers Band Museum at the Big House and the Ocmulgee Mounds National Historical Park.
Hotel amenities include free parking and a fitness center.
“Given the fast growth of the brand, avid hotels has proven to be a smart investment,” Patel said in a statement. “We are thrilled to open in a growing city only an hour from Georgia’s state capital with potential for high travel volume and confident our guests will love the brand’s ‘just right’ design and experience.”
Other avid hotels opening the same week include avid hotel Millsboro – Georgetown South in Millsboro, Delaware, owned by MPL Management, which opened Oct. 28, as well as avid hotel Byron – Warner Robins in Warner Robbins, Georgia, owned by HIE Byron.
Last year, despite being at the height of the COVID-19 pandemic, several Asian American developers were opening avid hotels. They said at the time they thought the midscale brand will be in a good position when the economy eventually recovers.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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