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Alderman is Radisson’s CEO for the Americas

The former ESA VP succeeds Ken Greene who stepped down in December

JIM ALDERMAN IS Radisson Hotel Group’s new CEO for the Americas. He replaces Ken Greene, who stepped down as the company’s president for the Americas in December due to personal reasons.

Most recently, Alderman was executive vice president for Extended Stay America overseeing the company’s move into franchising. Prior to that he worked for Kimpton Hotels & Restaurants, Wyndham Hotels & Resorts, Starwood Capital, InterContinental Hotels Group and Ernst & Young.


“As the COVID-19 pandemic evolves daily, Jim will immediately begin to provide guidance and support for addressing the needs of the business in the Americas while continuing to deploy appropriate resources to help maintain a healthy environment for our customers and team members,” said Federico González, chairman of RHG’s global steering committee.

The coronavirus outbreak, and the search for Greene’s successor, were major topics at RHG’s 2020 Americas Business Conference in Las Vegas in February. At the time, González told attendees that the company would make the pick this month.

Alderman has a bachelor’s degree in real estate from Florida State University. He is an executive board member for The Center of Real Estate Education and Research at Florida State University.

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AMID ECONOMIC UNCERTAINTY and inflation, U.S. consumers are prioritizing value over low prices, favoring brands with added benefits, according to a Deloitte study. This shift is reshaping the market as companies, including hotels, adapt to changing expectations.

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GEN Z IS RESHAPING hotel shopping through multiple platforms, peer input and real-time research, according to SOCi, a marketing platform for multi-location businesses. Unlike previous generations who relied on a single search engine or map app, the younger consumer moves through a series of smaller decisions - starting on TikTok, checking Reddit or Yelp and ending with a Google Maps search.

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THERE IS A widening gap between technological potential and operational readiness, with many hotel staff still early in using AI effectively, according to “The State of Distribution 2025” report. Despite the availability of technology, training, systems and workflows remain in development.

The second edition of the industry benchmark report—published by NYU SPS Jonathan M. Tisch Center of Hospitality and its Hospitality Innovation Hub, in collaboration with RateGain Travel Technologies and HEDNA—noted that as traveler expectations rise, aligning people, processes and platforms is becoming a driver of performance.

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PROPERTIES OF G6 Hospitality enrolled in its “G6 Revenue Management Services” program saw 11 percent year-over-year revenue growth in the first quarter of 2025, more than double the rate of the rest of the portfolio. They also recorded a 10 percent higher ADR than non-RMS properties.

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