THE AMERICAN HOTEL & Lodging Association (AHLA) has accepted ClubCorp, an owner and operator of private clubs, as a new member, a statement said. The association hopes to attract more clubs with lodging connections.
Ron Vlasic, executive vice president of Operations City & Stadium Clubs, ClubCorp, is a member of AHLA’s board and former chair of the board. He will remain on AHLA’s Board as an individual representative starting June 2022.
Founded in 1957, ClubCorp has more than 200 golf and country clubs, city clubs and stadium clubs in 30 states, the District of Columbia, and two foreign countries. It provides services to members and guests.
“We are thrilled to welcome ClubCorp to the growing AHLA family and excited to benefit from Ron’s continued counsel and service on the AHLA Board of Directors,” said Chip Rogers, president and CEO of AHLA. “As the largest owner and operator of private clubs, ClubCorp will bring a unique perspective to AHLA’s membership ranks. And we look forward to expanding AHLA’s membership base with other clubs that operate lodging accommodations.”
Vlasic said that AHLA membership is an important investment in the future of hospitality.
“As an operator of lodging and accommodations offerings within ClubCorp’s portfolio, we are excited to have access to AHLA’s advocacy, communications, conferences and events, and organizational resources through our membership,” he said.
AHLA’s membership includes more than 30,000 members, 80 percent of all franchised hotels and the 10 largest hotel companies in the U.S.
Earlier this month, AHLA relaunched its “Hospitality is Working” campaign to highlight hotels’ commitment to workforce, guests and communities.