Accor selects IDeaS as revenue management software provider

ACCOR HAS SELECTED IDeaS as its global revenue management software provider for its portfolio of more than 5,600 hotels across 110 countries. IDeaS will “future-proof” Accor’s revenue management strategy to provide a competitive advantage, the companies said in a joint statement.

“We are thrilled to be selected as a global partner to drive Accor’s commercial revenue platform transformation at a moment of unparalleled growth and opportunity for the company worldwide,” said Ravi Mehrotra, IDeaS’ cofounder and chief scientist. “In a new era of innovation and consumer and product diversification, we are pleased to bring IDeaS’ market-leading automation, pricing approach, and a singular focus on holistic revenue optimization to Accor’s diverse brand portfolio.”

Partnership includes:

• RevPAR and RGI growth: Accor has observed RevPAR and RGI growth in hotels already integrated into the IDeaS system.
• Tailored revenue solutions: The partnership offers a range of revenue solutions tailored to Accor's specific needs and global hotel portfolio, optimizing expertise, scale, and financial returns.
• Future-proof solutions and support: IDeaS demonstrates scalability and collaborative innovation capabilities, positioning it to shape the future of the hospitality market alongside Accor.

“We are driven to provide our owners and managers with the best possible solutions to achieve revenue expansion and optimal topline performance,” said Karelle Lamouche, Accor’s chief commercial officer for premium, midscale and economy brands. “As the hospitality industry evolves in response to dynamic market demands, deploying a robust and adapted hotel revenue management system secures our sustainable commercial growth, with demonstratable RevPAR and RGI growth. The developed solution with IDeaS serves our unique, extensive and diverse brand portfolio and global footprint.”

In January, IDeaS expanded its client learning tools, introducing live chat support, monthly events, quarterly panels, and on-demand virtual training. Additionally, the company refined learning pathways for roles like revenue manager, sales manager, or general manager, and introduced a calendar of live events for users to stay updated and optimize systems with IDeaS.