Ed Brock is an award-winning journalist who has worked for various U.S. newspapers and magazines, including with American City & County magazine, a national publication based in Atlanta focused on city and county government issues. He is currently senior editor at Asian Hospitality magazine, the top U.S. publication for Asian American hoteliers. Originally from Mobile, Alabama, Ed began his career in journalism in the early 1990s as a reporter for a chain of weekly newspapers in Baldwin County, Alabama. After a stint teaching English in Japan, Ed returned to the U.S. and moved to the Atlanta area where he returned to journalism, coming to work at Asian Hospitality in 2016.
AS CONGRESS STRUGGLED to take the next step toward agreeing on the next phase of federal assistance to businesses hit by the COVID-19 pandemic, AAHOA is warning of a “catastrophic collapse of the hospitality industry” without more aid.
On Thursday, Senate Republicans failed to reach an agreement on their version of the next round of stimulus, unofficially called “CARES 2”. They had overcome some obstacles, such as President Trump’s insistence on including a payroll tax cut, which was left out of the bill, according to the Washington Post. However, there remained more details to work through, Senate Majority Leader Mitch McConnell said in a speech on the Senate floor.
“The administration has requested additional time to review the fine details, but we will be laying down this proposal early next week. We have an agreement in principle on the shape of this package,” McConnell said. “It is the framework that will enable Congress to make a law and deliver more relief to the American people that is tailored precisely to this phase of the crisis.”
In May the Democrat controlled House passed its stimulus bill, the ‘‘Health and Economic Recovery Omnibus Emergency Solutions Act.’’ However, McConnell dismissed that bill as “non-serious” and a “Democrat wish list”
Something must be done soon, said Cecial Staton, AAHOA president and CEO, in a statement.
“Hotel owners are in a precarious situation through no fault of their own and are struggling to keep their doors open,” Staton said. “The small businesses that own and operate the thousands of hotels across the country and the millions of jobs they support will not recover from the impact of the COVID-19 pandemic until people begin traveling again. Until that time, hotel owners need targeted and immediate economic stimulus or the industry will collapse.”
AAHOA outlined the industry’s requirements in a letter to Congress on Thursday. They include
Debt restructuring and commercial mortgage-backed security loan relief.
Expanding the Paycheck Protection Program that provides loans allowing businesses to retain as many employees as possible.
Allowing asset-based businesses to access the Main Street Lending Program.
Providing limited safe harbors to protect businesses from coronavirus lawsuits.
Expanding COVID-19 testing.
The American Hotel & Lodging Association and the U.S. Travel Association have outlined identical demands in their own letters to Congress over the past week.
McConnell mentioned further relief for businesses in the Republican bill, but did not specify what form that would take.
“Small business owners across the country have explained how this dynamic is slowing rehiring and recovery. So we’re going to provide help, but make sure it is suited to a reopening economy,” he said. “But temporary relief cannot be our endgame.”
Instead, the Republicans will propose incentives for employee retention and help for companies to provide personal protection equipment for those employees. Either way, something must be done, according to AAHOA.
“Millions of jobs and billions of dollars in assets are on the line,” Staton said. “If Congress fails to act, our local hotels may not be there to welcome guests back into our communities when the pandemic ends and travel resumes.”
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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