Skip to content

Search

Latest Stories

AAHOA hosts second HYPE conference in Mexico City

AAHOA’s 2nd HYPE Conference in Mexico City—hospitality leaders networking, sharing expert insights, and elevating service excellence

AAHOA hosted its second annual HYPE Conference in Mexico City on Feb. 6 to 7, marking its first international event, with Ritesh Agarwal, founder and Group CEO of OYO, as a keynote speaker.

AAHOA’s 2nd HYPE Conference in Mexico City: Elevating Hospitality Excellence & Networking Opportunities

AAHOA HOSTED ITS second annual “HYPE – Helping Young Professionals Evolve” conference in Mexico City on Feb. 6 to 7, marking its first international event. Ritesh Agarwal, founder and Group CEO of OYO, and Rahul Patel, managing partner at Patel Gaines, PLLC, were the keynote speakers, addressing around 240 participants.

The conference featured panel discussions on leadership, capital access strategies, multifamily housing opportunities, emerging technologies and insights for independent properties in competitive markets, AAHOA said in a statement.


"The energy at the second annual HYPE Conference was incredible. Bringing together over 200 young professionals in Mexico City to connect, learn, and grow is exactly what AAHOA is all about," said Miraj Patel, AAHOA chairman. "Investing in the next generation of hoteliers is essential to the future of our industry. I want to thank Dylan Patel, AAHOA Young Professional Director Eastern Division, and Tanmay Patel, AAHOA Young Professional Director Western Division, for their dedication in planning this event."

Agarwal shared insights on "From Startup to Global Impact: A CEO's Journey as a Young Professional," emphasizing perseverance: "When the world expects you to fail, you give everything to succeed." His firm, OYO, recently announced a $10 million investment to enhance G6 Hospitality’s digital assets, including its website and app, aiming for a fourfold increase in app users before summer.

Rahul Patel encouraged bold self-advocacy.

"You’ve got to be your biggest advocate. Whatever you're doing, tell people about it. Step outside the box—you’ve got to be different," he said.

AAHOA President and CEO Laura Lee Blake announced the launch of a Tech Task Force, led by young professionals, to explore and implement innovative technologies in hospitality.

"HYPE is more than just a conference—it is a launchpad for young professionals to build networks, gain industry insights, and advance their careers," said Blake. "With the new Tech Task Force, we are empowering the next generation to shape the future of hospitality through technology and innovation."

In February 2024, the "HYPE Ownership" conference in New Orleans attracted around 200 members, focusing on the growth of new hospitality professionals.

More for you

Deloitte value-seeking report 2025

Study: Consumers seek value over low prices

Summary:

  • Consumers are prioritizing value over low prices, pushing brands—including hotels—to adapt, Deloitte finds.
  • Economic uncertainty and inflation are driving caution and shifting views on pricing and spending.
  • Value-seeking by generations: 49 percent of Gen X, 43 percent of Boomers, 40 percent of Millennials and 44 percent of Gen Z.

AMID ECONOMIC UNCERTAINTY and inflation, U.S. consumers are prioritizing value over low prices, favoring brands with added benefits, according to a Deloitte study. This shift is reshaping the market as companies, including hotels, adapt to changing expectations.

Keep ReadingShow less
Gen Z Shifts Hotel Shopping: Tech, Experiences & Values

Survey: Gen Z redefines hotel shopping

Summary:

  • Younger consumers are redefining hotel discovery through platform-hopping and peer input, according to SOCi.
  • Fragmented search and discovery are reshaping how trust is built.
  • About one-third of consumers aged 18–34 report less brand loyalty than a year ago.

GEN Z IS RESHAPING hotel shopping through multiple platforms, peer input and real-time research, according to SOCi, a marketing platform for multi-location businesses. Unlike previous generations who relied on a single search engine or map app, the younger consumer moves through a series of smaller decisions - starting on TikTok, checking Reddit or Yelp and ending with a Google Maps search.

Keep ReadingShow less
Hotel Tech Advances; Outpaces Operational Readiness

Report: Tech outpaces readiness in hotels

  • A gap is growing between technological potential and operational readiness, with many hotel teams still early in AI use.
  • Distribution teams are evolving with limited resources and uneven investment in talent and automation.
  • The report outlines how commercial teams in hospitality are managing transformation.

THERE IS A widening gap between technological potential and operational readiness, with many hotel staff still early in using AI effectively, according to “The State of Distribution 2025” report. Despite the availability of technology, training, systems and workflows remain in development.

The second edition of the industry benchmark report—published by NYU SPS Jonathan M. Tisch Center of Hospitality and its Hospitality Innovation Hub, in collaboration with RateGain Travel Technologies and HEDNA—noted that as traveler expectations rise, aligning people, processes and platforms is becoming a driver of performance.

Keep ReadingShow less
G6 Hospitality RMS Program Powers Q1 2025 Growth

G6 RMS properties log 11 percent Q1 revenue gain

Summary
  • The G6 RMS program uses automation, comp tracking and strategy calls.
  • RMS properties saw 11 percent year-over-year revenue growth in Q1 and a 10 percent higher ADR.
  • Revenue-managed properties posted 11.5 percent growth through web and app channels.

PROPERTIES OF G6 Hospitality enrolled in its “G6 Revenue Management Services” program saw 11 percent year-over-year revenue growth in the first quarter of 2025, more than double the rate of the rest of the portfolio. They also recorded a 10 percent higher ADR than non-RMS properties.

The RMS program uses proprietary automation tools, daily competitive set monitoring and bi-weekly strategy calls with revenue managers, G6 said in a statement. G6 is the parent company of Motel 6 and Studio 6 brands.

Keep ReadingShow less
FIFA Club World Cup Boosts Hotel Occupancy in U.S. Cities
Photo by Dan Mullan/Getty Images

Report: CWC drives hotel gains in some U.S. cities

Summary
  • The FIFA Club World Cup is boosting hotel occupancy in several host markets.
  • Occupancy increases vary by market and by match within markets.
  • The tournament may be hit by falling international arrivals.

THE FIFA CLUB World Cup is driving hotel occupancy increases in some of the tournament’s 11 host markets, according to STR. The tournament, which began June 11, serves as a precursor to next year’s World Cup in the U.S.

The Club World Cup includes matches in Atlanta; Charlotte, North Carolina; Cincinnati; Los Angeles; Miami; Nashville, Tennessee; New York City; Orlando, Florida; Philadelphia; Seattle; and Washington, D.C.

Keep ReadingShow less