3H Group opens The Hiatus Clearwater Beach, Florida
The 88-room boutique is LBA's first Curio property
By Vishnu Rageev RApr 21, 2024
The Hiatus Clearwater Beach, Curio Collection by Hilton is now open in Florida. 3H Group Inc., led by Hiren Desai as president and CEO, is the owner of the property, while hotel management firm LBA Hospitality will manage the operations of the beachside hotel.
The 88-room boutique-style hotel is the first Curio property to join the LBA portfolio and expands the partnership between LBA Hospitality and owner/developer 3H Group, the companies said in a joint statement.
“In January 2022, when LBA took over management of the 3H portfolio of hotels, I thought I would take a little break,” said Desai. “I told my family and colleagues I was going to take a little hiatus, and they had different ideas in store for me. My brother, Nick Desai—also a co-owner of 3H Group—said, ‘You can take a hiatus, but take it in Clearwater Beach.'”
New York City-based Celano Design Studio Co. designed The Hiatus' interior, the statement added. Guestrooms and suites feature balconies with Clearwater Beach views, while the seventh-floor rooftop restaurant and reception area offer Gulf and beach vistas.
“Clearwater Beach is well known as an award-winning, must-visit destination,” said Beau Benton, LBA Hospitality’s president. “At the Hiatus Clearwater Beach, our goal is to bring guests and locals together in a vibrant space where they can enjoy breathtaking views, savor delicious South Florida cuisine and embrace a relaxing moment at the heart of the beach.”
The hotel's exterior features a 10-story mural by local artist Derek Donnelly of Saint Paint Arts, featuring a theme of “celebrating Mother Nature and paying homage to Kali, the Hindu goddess.” The Hiatus amenities include a rooftop pool, two dining, three bar outlets and a fitness center.
3H Group recently broke ground on Caption by Hyatt Chattanooga, Hyatt Hotels Corp.’s inaugural launch of the brand in Tennessee. The upscale 123-room hotel, developed under a franchise agreement, is set to open in early 2026.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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