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CoStar: U.S. hotels continue upward trend in third week of February

Boston and New Orleans saw notable year-over-year increases in occupancy

CoStar: U.S. hotels continue upward trend in third week of February

U.S. HOTEL PERFORMANCE increased in the third week of February compared to the previous week, with mixed year-over-year comparisons, according to CoStar. Key metrics like occupancy, ADR, and RevPAR maintained upward trends during this period compared to the preceding week.

Occupancy climbed to 59.2 percent for the week ending Feb. 17, up from the previous week's 56.2 percent, representing a 2.5 percent year-over-year decline. ADR rose to $162.24 from $160.96 the prior week, signifying a 4.2 percent increase compared to the previous year. RevPAR similarly increased to $96.1 from $90.4 the prior week, reflecting a 1.6 percent rise compared to the corresponding period in 2023.


Among the top 25 markets, Boston and New Orleans saw substantial year-over-year increases in occupancy. Boston's occupancy rose by 14.6 percent to 64.7 percent, while New Orleans experienced a similar increase to 75.7 percent, driven by Mardi Gras.

Due to Super Bowl LVIII, Las Vegas reported significant increases. ADR rose by 76.7 percent to $318.88, while RevPAR jumped by 81.4 percent to $257.72. Weekly occupancy increased by 2.7 percent to 80.8 percent. On Sunday night, Las Vegas' occupancy surpassed 80 percent, with ADR exceeding $800.

Phoenix reported the sharpest decline in RevPAR, dropping by 21.6 percent to $173.63, attributed to comparisons with its Super Bowl hosting period last year.

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Report: Hotels hold margins despite revenue slump

Report: Hotels hold margins despite revenue slump

Summary:

  • U.S. hotels adjusted strategies as revenue fell short of budget, HotelData.com reported.
  • Hoteliers prioritized cost, labor and forecasting over rate growth.
  • Six 2026 strategies include shifting from static budgets to real-time forecasts.

U.S. HOTELS ADJUSTED strategies to protect profit margins despite revenue lagging budget, according to Actabl’s HotelData.com. RevPAR averaged $119.22 through Sept. 30, 9 percent below budget, while GOP margins held at 37.7 percent, 1.2 points short of target.

HotelData.com’s “Hotel Profitability Performance Report for Q3 2025” showed operators adjusting forecasts, controlling labor and costs and protecting margins as demand softens and expenses rise. The report indicates an industry shift, with hoteliers relying less on rate growth and more on cost control, labor strategies and forecasting to maintain profitability.

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