Lisa Checchio is the new chief commercial officer of Miami-based EBG, an e-commerce provider specializing in travel and entertainment. She joins from Wyndham Hotels & Resorts, where she was executive vice president and chief marketing officer.
In the new role, Checchio will oversee marketing, customer experience, revenue growth, and related functions, including creative services, loyalty and CRM, corporate sales, client services, data analytics and communications, EBG said in a statement.
She will report to Founder and CEO Brett Reizen and be based in EBG’s New York office.
“Lisa’s proven track record in building brands and customer experiences will drive growth at EBG as we execute our strategic vision,” said Reizen. “Ahead of our 25-year anniversary, her expertise will help us chart future success and strengthen EBG’s leadership in the industry.”
Checchio brings 25 years of experience in travel, hospitality, and sports, having led revenue and commercial strategy at Wyndham. She also led Wyndham Rewards. Prior to Wyndham, she spent 11 years at JetBlue, overseeing brand strategy, marketing, and partnerships.
In May, Wyndham named Amit Sripathi chief development officer, succeeding Chip Ohlsson, who left in June. Previously SVP of strategic and corporate development, Sripathi now leads North American franchise sales.
