Skip to content

Search

Latest Stories

WTTC: U.S. travel and tourism sector to cross $2.5 trillion mark in 2024

Prioritizing visa processing, border queues and staffing is crucial

WTTC: U.S. travel and tourism sector to cross $2.5 trillion mark in 2024

THE TRAVEL AND tourism sector's contribution to the state exchequer is set to surpass $2.5 trillion in 2024, 9 percent of the U.S. economy, according to the World Travel & Tourism Council. Furthermore, the sector will employ approximately 18.8 million people nationwide, with one in nine Americans working in travel and tourism.

However, focus on visa processing, border queues and staffing issues is essential ahead of the FIFA World Cup and the Olympics, the global tourism body recently said.


The WTTC’s 2024 Economic Impact Research found that the sector contributed approximately $2.36 trillion in 2023, registering a 7 percent growth, compared to the previous year’s contribution of $100 billion. Moreover, the sector’s jobs rose by 656,000 to reach 18 million across the country, breaking the previous record of 17.4 million.

Last year, domestic visitors spent $1.37 trillion, up by more than 9 percent from the previous peak in 2019. However, international visitor spending stood at $156.1 billion, which is more than a quarter behind the same 2019 peak.

“The U.S. is breaking all records in travel and tourism, employing 18 million people and boosting the U.S. economy by almost $2.4 trillion,” said Julia Simpson, WTTC’s president and CEO. “The U.S. government has supported travel and tourism, but international visitor spend is still below 2019 numbers. A focus on visa processing, queues at borders, and staffing would give the sector a vital lift in advance of the FIFA World Cup and the Olympics.”

The job sector has now surpassed pre-pandemic levels, with travel and tourism jobs accounting for an 11.2 percent share of the job market with a total of 18 million jobs.

“The travel and tourism sector not only significantly contributes to the generation of jobs but gives opportunities to young people and women of all skill levels,” Simson added.

Domestic visitor spending is anticipated to continue growing, to reach $1.43 trillion, beating the 2019 record by almost 14 percent, the WTTC said. However, international visitor spending is forecast to still be behind 2019 levels. International visitor spending is likely to remain more than $20 billion in 2024 behind its previous peak.

WTTC's Hotel Sustainability Basics program now includes over 1,700 verified hotels spanning 70 countries, assisting hoteliers globally. Leading hotel groups from countries such as France, China, Mexico, India, Germany, South Africa, the Philippines and Norway have joined the initiative.

More for you

Analyze competitive set data to boost revenue in the USA hospitality market

HotStats: Updated comp sets boost revenue

Why U.S. Hotels Must Regularly Update Their Competitive Sets

HOTELS SHOULD USE an updated competitive set to maximize revenue, control costs and maintain market position, according to HotStats. Those that fine-tune their comp sets consistently outperform others by using real-time insights to guide pricing, labor and revenue strategies.

The comp set should be reviewed at least once a year, HotStats wrote in a recent blog post.

Keep ReadingShow less
Two best friends reunite on a Days Inn trip for social media ambassador campaign

Days Inn launches $10K bestie contest

How Can You Win $10K with Days Inn’s Best Friends Contest?

WYNDHAM HOTELS & RESORTS’ Days Inn brand is launching a nationwide search to reunite five pairs of long-distance friends as brand ambassadors. The pairs, named “Days Inn-siders,” will spend a weekend highlighting a destination on the brand’s social media and receive $10,000, accommodations, flights and a daily stipend.

The initiative aligns with National Best Friends Day on June 8, and applications are open online through July 1, Wyndham said in a statement.

Keep ReadingShow less
Ameyalli Park City by Appellation resort

Appellation, Chopra launch Utah retreat

Introducing Ameyalli Park City by Appellation

APPELLATION HOTEL BRAND co-founders Charlie Palmer and Christopher Hunsberger are working with wellness expert Deepak Chopra to launch a new branded hospitality concept, “Ameyalli Park City by Appellation”, near Park City, Utah. The 78-acre retreat, set to open in 2026 in Midway, will include an 80-key hotel, a wellbeing center and multiple dining venues.

The resort will feature the Ameyalli Center of Excellence, offering health and longevity programming based on Chopra’s seven pillars of wellbeing: emotional regulation, sleep, mindfulness, movement, relationships, nutrition and laughter. Appellation will operate the property.

Keep ReadingShow less
RevPAR trends for US extended-stay hotels in April 2025

Report: Extended-stay April performance mixed

What's the latest on US extended-stay hotel performance for April 2025?

U.S. EXTENDED-STAY AND overall hotel RevPAR declined in April, reflecting their long-term correlation, according to The Highland Group. Economy and mid-price extended-stay hotels performed better than their respective classes, while upscale extended-stay hotel RevPAR fell in line with all upscale hotels, according to STR/CoStar.

The Highland Group’s “US Extended-Stay Hotels Bulletin: April 2025” reported a 3.6 percent year-over-year increase in extended-stay room nights available. This gain partly reflects the addition of mid-price brands WaterWalk by Wyndham in May 2024 and Executive Residency by Best Western in January to the database.

Keep ReadingShow less