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Visual Matrix's MOP platform usage rises 440 percent

The communication system is now deployed in more than 1,000 hotels across 33 brands

Visual Matrix's MOP platform usage rises 440 percent

VISUAL MATRIX, A hospitality technology provider, reported a 440 percent growth in the use of its mobile housekeeping operating platform, MOP, since it acquired the platform in 2021. MOP is now used in more than 1,000 hotels, representing more than 33 brands, including Wyndham Hotels & Resorts, Hilton Hotels & Resorts, Marriott International and IHG Hotels & Resorts, Visual Matrix said in a statement.

“MOP was designed to help hoteliers overcome the many operating challenges they face today, in addition to the crunch of reduced labor,” said Georgine Muntz, Visual Matrix CEO. “Hoteliers deserve access to tools that work as hard as they do. That’s why we have spent so much time listening to hoteliers, understanding their pain points and finding ways to reduce friction when delivering service.”


MOP facilitates routine processes with mobile housekeeping and maintenance controls, the statement said. The program connects hotel team members using checklists, prompts and alerts. MOP’s mobile format allows workers to share information and stay updated on room availability and maintenance requests without calls or trips to the front desk.

“MOP is a world-class product and an incredible tool for improving hotel operations and elevating the guest experience,” said Pradip Mulji, founder of Visual Matrix affiliate Lodging Controls’. “MOP is the type of technology operators will grow to rely on more and more over time, and it is truly effective at improving on-property communication and guest engagement. Using MOP, our hotel staff is never caught unaware of emerging challenges and is often ahead of the game when intercepting guest needs.”

MOP provides real-time visibility between housekeeping and front desk operations, allowing hotel staff to work faster, save labor hours and reduce errors, the statement said. It includes emergency panic buttons and an integrated texting system for two-way communication between hotel workers and guests. Available in multiple languages, MOP supports operations teams in their preferred language.

The company claimed its platform is used at more than 3,000 properties in more than 30 countries to optimize hotel operations and manage guest interactions from reservation to return stay.

A recent survey by the Hospitality Women’s Innovation Council, supported by Visual Matrix, revealed that one in five hotel professionals believe the current tech stack is sufficient for achieving efficiencies, cost savings, and adequate guest care.

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