Skip to content

Search

Latest Stories

USTA toolkit emphasizes continued use of masks in the fall

Graphics with fall theme to encourage continuation of safety protocols

AS SUMMER SLIPS into fall and COVID-19 cases drop in several states, it may be tempting for some travelers to want to set aside their facemasks. To encourage vigilant application of safety standards, the U.S. Travel Association is including new graphics in its “Travel Confidently (A shared responsibility)” toolkit to encourages people to keep the masks on.

USTA’s toolkit includes infographics, social media materials, sample web badges and more. The new graphics emphasize the travel industry’s implementation of enhanced health practices, as well as the role each person plays in ensuring each other’s safety.


“As we move into the fall and cooler weather, it is important that Americans remain vigilant and continue to adhere to the healthy travel practices encouraged during the summer travel season—whether you’re taking a trip, heading back to school or going apple picking,” said Laura Holmberg, USTA’s vice president for marketing and industry communications.

The need for added emphasis on safety comes as the daily number of new coronavirus cases across the U.S. drops from the summertime peak of 70,000 cases a day.

“However, these early signs of progress are not an indication that we should loosen our healthy travel habits. In fact, we must remain as diligent as ever in wearing masks, washing hands and maintaining physical distance when possible,” Holmberg said. “There is a wealth of evidence that points to mask-wearing as an effective tool in preventing the spread of the virus, and it is crucial that we all wear one, no matter where we are traveling. In fact, masks are so effective, Centers for Disease Control and Prevention Director Dr. Robert Redfield called them, ‘the most powerful weapons we have in the fight against COVID-19.’ Wearing a mask is one of the simplest actions we can take, but it has an enormous impact.”

Starting in July, several large hotel companies, such as Marriott International, Wyndham Hotels & Resorts, Hilton, InterContinental Hotel Group, Radisson Hotel Group, Loews Hotels & Co. and Hyatt Hotels Corp., began requiring guests to wear masks in public spaces. The movement is part of the companies participation in the American Hotel & Lodging Association’s “Safe Stay Guest Checklist” is part of its Safe Stay initiative launched in May.

More for you

Trump’s One Big Beautiful Bill Act Pass Senate in 51–50 Vote

Trump’s “Big, Beautiful Bill” passes Senate

Summary:

  • U.S. Senate narrowly passes “One, Big, Beautiful Bill Act.”
  • AAHOA thanks lawmakers, cites tax certainty and flexibility for small business owners.
  • Bill faces tougher path in House amid divisions within Trump’s party.

THE U.S. SENATE on Tuesday narrowly passed President Donald Trump’s flagship legislation, the ‘One Big Beautiful Bill Act’ (H.R. 1), which includes tax breaks and spending cuts the administration says will benefit U.S. citizens. AAHOA backed its final passage in both chambers of Congress, although concerns remain about the inclusion of a remittance tax that could impact Indian Americans.

Keep ReadingShow less
Red Roof partners with FreedomPay to streamline payments in 700+ U.S. hotels
Photo credit: Red Roof

Red Roof taps FreedomPay for 700+ hotels

Summary:

  • Red Roof is contracting with FreedomPay to provide payments across its 700+ U.S. hotels.
  • The company will gain an integrated solution, improved service, cost savings and efficiency.
  • The company is investing in people and technology to advance the brand, president Zack Gharib told Asian Hospitality.

RED ROOF IS contracting with FreedomPay to provide payments across its portfolio of more than 700 hotels in the U.S. The company will receive an integrated payment solution, upgraded service, cost savings and operational efficiency, according to a statement.

Keep ReadingShow less
Gen Z Shifts Hotel Shopping: Tech, Experiences & Values

Survey: Gen Z redefines hotel shopping

Summary:

  • Younger consumers are redefining hotel discovery through platform-hopping and peer input, according to SOCi.
  • Fragmented search and discovery are reshaping how trust is built.
  • About one-third of consumers aged 18–34 report less brand loyalty than a year ago.

GEN Z IS RESHAPING hotel shopping through multiple platforms, peer input and real-time research, according to SOCi, a marketing platform for multi-location businesses. Unlike previous generations who relied on a single search engine or map app, the younger consumer moves through a series of smaller decisions - starting on TikTok, checking Reddit or Yelp and ending with a Google Maps search.

Keep ReadingShow less
Peachtree Group's Residence Inn by Marriott under construction in downtown San Antonio, topping out milestone reached, June 2025

Peachtree tops out San Antonio Residence Inn

Peachtree Hotel to Open in Summer 2026 with 117 Extended-Stay Rooms

PEACHTREE GROUP HELD a “topping out” for its Residence Inn by Marriott in downtown San Antonio, Texas, marking completion of the structural phase of the 10-story, 117-room hotel. The property, co-developed with Austin-based Merritt Development Group, is scheduled to open in summer 2026.

The extended-stay hotel will be owned by Peachtree and managed by its hospitality management division, the company said in a statement.

Keep ReadingShow less
Air India plane crash 2025
Photo by Sam PANTHAKY / AFP

Air India reducing flights after deadly crash

AIR INDIA WILL reduce international service on widebody aircraft by 15 percent through at least mid-July, according to media reports. The decision comes less than a week after the June 12 crash of an Air India airliner carrying 230 passengers and 12 crew members in Ahmedabad, India, that killed 246 but left one survivor among the passengers.

The airline said the reduced service due to the safety inspection of aircraft and ongoing geopolitical tensions in the Middle East, which have disrupted operations, resulting in 83 flight cancellations over the past six days, according to ABC News. Passengers can either reschedule their flights at no additional cost or receive a full refund.

Keep ReadingShow less