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U.S. hotel performance rises, mixed YOY comparisons in second week of October

Oahu saw a 17.8 percent YoY rise, hitting 85.2 percent occupancy

U.S. hotel performance rises, mixed YOY comparisons in second week of October

U.S. HOTEL PERFORMANCE has increased in the second week of October compared to the previous week, according to CoStar. However, year-over-year comparisons remained mixed.

Occupancy stood at 68.5 percent for the week ending on Oct. 14, a slight uptick from the previous week's 67.8 percent, and a marginal year-over-year decline of 2.3 percent. ADR increased to $164.25, up from the previous week's $163.19, marking a 3.2 percent surge compared to the previous year. RevPAR also showed improvement, reaching $112.51, surpassing the previous week’s $110.68, and reflecting a 0.8 percent rise from 2022.


Among the top 25 markets, Oahu Island experienced the highest year-over-year growth in occupancy, rising by 17.8 percent to reach 85.2 percent, while RevPAR increased by 29.7 percent to $243.22.

Las Vegas posted the highest surge in ADR, increasing by 14.7 percent to $226.94, and the second-largest increase in RevPAR, which rose by 21.1 percent to $199.88.

New Orleans experienced the most significant decline in RevPAR, dropping by 28.3 percent to $107.38.

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Hilton Launches ‘Diamond Reserve’ in Hilton Honors Loyalty Program
Photo Credit: Hilton

Hilton launches ‘Diamond Reserve’ loyalty level

Summary:

  • Hilton introduced Diamond Reserve, its top Honors tier for frequent travelers.
  • Diamond Reserve requires 80 nights and $18,000 in annual eligible spend.
  • The company also lowered requirements for its two existing elite tiers.

HILTON WORLDWIDE HOLDINGS introduced Diamond Reserve, a top tier in Hilton Honors loyalty program that will debut in January. It includes perks such as a Confirmable Upgrade Reward at booking, guaranteed 4 p.m. late checkout and 24/7 customer service.

Meanwhile, Hilton is lowering requirements for its two existing elite tiers, the company said in a statement. Beginning in 2026, Gold will require 25 nights instead of 40 and Diamond 50 instead of 60. Existing benefits, including room upgrades, food and beverage credits and lounge access, remain unchanged.

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