Brian Hughes is now executive vice president of business development at Twenty Four Seven Hotels and Damien Abrams is promoted to vice president of lifestyle brands. The leadership changes are part of the company’s plan to grow into new markets and segments, Twenty Four Seven said in a statement.
Twenty Four Seven is led by David Wani as CEO.
“Twenty Four Seven Hotels continues to enjoy strong momentum well into 2024, expanding our footprint in existing markets and entering new ones like Texas,” said Wani. “We have created new internal roles to accommodate this growth, especially as we move into the lifestyle and food & beverage segments. Brian is a well-known hospitality veteran with invaluable contacts across the industry, and Damien is a leading voice in the upscale and lifestyle spaces. These new positions demonstrate our commitment to continued growth while maintaining the highest standards required by our partners.”
Hughes, with nearly 30 years of experience, most recently served as managing director of JLL, where he oversaw hospitality transactions throughout Texas, the statement said. Before that, he held various roles at Ashford Hospitality Inc., the exclusive advisor to Ashford Hospitality Trust and Braemar Hotels & Resorts, including senior vice president of real estate investments.
Abrams, who has 20 years of experience, joined Twenty Four Seven as the general manager to open The Steward, a Tribute Portfolio Hotel in Santa Barbara, California, Twenty Four Seven said. Before this promotion, he was the regional director of operations, focusing on food and beverage. He previously held executive roles at various U.S. hotels, including as manager of the Renaissance Newport Beach and director of hotel operations at the Marriott Irvine Spectrum and Hive and Honey Rooftop Bar.
In February 2023, Twenty Four Seven launched the 128-room Hyatt House Sacramento/Midtown. The adaptive reuse project, owned and developed by Hume Development, Inc., transformed the former Eastern Star Hall, a key part of Sacramento’s art, music, and cultural scene.
