Skip to content

Search

Latest Stories

Survey: Most Americans to maintain or increase hotel stays in 2024

Inflation hampers hotels and travel businesses' full potential, survey says

Survey: Most Americans to maintain or increase hotel stays in 2024

APPROXIMATELY 72 PERCENT of Americans are set to either maintain or increase their hotel stays in 2024 compared to 2023, according to a recent survey by American Hotel & Lodging Association. Over the next four months, around 53 percent plan overnight leisure travel, and 32 percent anticipate overnight business travel.  Moreover, hotels continue to be the preferred lodging choice, with 71 percent of likely business travelers and 50 percent of likely leisure travelers favoring them.

Despite a positive outlook for hoteliers, the survey, commissioned by AHLA and conducted by Morning Consult, found that inflation is preventing hotels and other travel-related businesses from reaching their full potential.


Americans favor hotel stays 

Approximately 51 percent of respondents plan overnight travel for a family trip in the next four months, with 39 percent expressing a likelihood to stay in a hotel, the survey said. For a romantic getaway, around 38 percent are likely to travel overnight, of which 60 percent anticipate staying in a hotel.

Around 32 percent plan overnight travel for Spring Break, with 45 percent indicating a likelihood of staying in a hotel, it added. Of those surveyed, 35 percent prioritize high-speed WiFi as their top technological amenity when evaluating hotels, while 14 percent consider keyless entry or mobile check-in in the same regard. The poll surveyed 2,202 U.S. adults from Jan. 6-7.

“These survey results underscore the tremendous potential 2024 holds for hoteliers and hotel employees,” said Chip Rogers, AHLA president and CEO. “The year ahead will not be without challenges, however, and these findings show that inflation is preventing hotels from reaching their full potential. Still, hoteliers are optimistic about the year ahead and excited continue providing excellent services for guests throughout 2024.”

Inflation effect 

Over the next four months, 56 percent of respondents are less likely to choose hotels due to inflation, the AHLA survey revealed. Similarly, 53 percent express reduced willingness to engage in overnight travel, while 48 percent are less inclined to opt for air travel, and 44 percent are disinclined to rent a car, all citing inflation as a contributing factor.

A recent IHG Hotels & Resorts survey revealed that about 71 percent of U.S. travelers desire a vacation focused on relaxation after family gatherings. Moreover, 55 percent of respondents, avoiding stays with friends and relatives, prefer hotels.

More for you

HAMA Fall 2025 survey results

Survey: Hotels expect Q4 RevPAR gain

Summary:

  • More than 70 percent expect a RevPAR increase in Q4, according to HAMA survey.
  • Demand is the top concern, cited by 77.8 percent, up from 65 percent in spring.
  • Only 37 percent expect a U.S. recession in 2025, down from 49 percent earlier in the year.

MORE THAN 70 PERCENT of respondents to a Hospitality Asset Managers Association survey expect a 1 to 3 percent RevPAR increase in the fourth quarter. Demand is the top concern, cited by 77.8 percent of respondents, up from 65 percent in the spring survey.

Keep ReadingShow less
The Boxer Boston hotel sold by Hersha Hotels to Eurostars Hotels for $23.6 million
Photo Credit: The Boxer Boston

Hersha sells ‘Boxer Boston’ to Eurostars

Summary:

  • Hersha Hotels & Resorts sold The Boxer Boston to Eurostars Hotels.
  • The company acquired the property in 2012 for $12.6 million.
  • The property now sold for $23.6 million.

HERSHA HOTELS & RESORTS sold The Boxer Boston, an 80-room hotel in Boston’s West End, to Eurostars Hotels, part of Spain’s Grupo Hotusa. The company, which reportedly acquired the property in 2012 for $12.6 million, received $23.6 million for it.

Keep ReadingShow less
Peachtree Group Inc. 5000 2025

Peachtree receives two recognitions

Summary:

  • Peachtree recognized by Inc. and the Atlanta Business Chronicle.
  • Named to the 2025 Inc. 5000 list for the third year.
  • Chronicle’s Pacesetter Awards recognize metro Atlanta’s fastest-growing companies.

PEACHTREE GROUP ENTERED the 2025 Inc. 5000 list for the third consecutive year. The company also won the Atlanta Business Chronicle Pacesetter Awards as one of the city’s fastest-growing private companies.

Keep ReadingShow less
Olympic Wage ordinance 2028
Photo credit: Unite Here Local 11

Petition fails to stop L.A. hotels wage increase

Summary:

  • Failed petition clears way for Los Angeles “Olympic Wage” to reach $30 by 2028.
  • L.A. Alliance referendum fell 9,000 signatures short.
  • AAHOA calls ruling a setback for hotel owners.

A PETITION FOR a referendum on Los Angeles’s proposed “Olympic Wage” ordinance, requiring a $30 minimum wage for hospitality workers by the 2028 Olympic Games, lacked sufficient signatures, according to the Los Angeles County Registrar. The ordinance will take effect, raising hotel worker wages from the current $22.50 to $25 next year, $27.50 in 2027 and $30 in 2028.

Keep ReadingShow less
TBO acquires Classic Vacations

India's TBO to buy U.S. Classic Vacations for $125M

Summary:

  • India-based TBO will acquire U.S. wholesaler Classic Vacations for up to $125 million.
  • The deal combines TBO’s distribution platform with Classic’s advisor network.
  • Classic will remain independent while integrating TBO’s global inventory and digital tools.

TRAVEL BOUTIQUE ONLINE, an Indian travel distribution platform, will acquire U.S. travel wholesaler Classic Vacations LLC from Phoenix-based The Najafi Cos., entering the North American market. The deal is valued at up to $125 million.

Keep ReadingShow less