Skip to content

Search

Latest Stories

STR: U.S. hotels see 0.8 percent occupancy increase in January

Concerns remain about the future impact of the coronavirus

THE U.S. HOTEL industry started 2020 with increases in RevPAR in January, rates and occupancy, according to STR. However, concerns linger over the impact of the COVID-19 coronavirus on business.

Occupancy increased 0.8 to 55.1 percent in January, while ADR and RevPAR rose 1.4 percent to $126.06 and 2.2 percent to $69.47 respectively.


“The obvious concern is whether we will see coronavirus effects on U.S. performance that is already forecasted to be lackluster for 2020,” said Jan Freitag, STR’s senior vice president of lodging insights. “To this point into February weekly data, there has not been a noticeable impact, but that is expected to change at some point amid a significant drop in Chinese arrivals, especially in gateway cities. As of right now, STR’s 2020 RevPAR forecast for the U.S. remains at zero percent.”

Among the top 25 markets, 19 recorded an increase in RevPAR.

Super Bowl LIV host Miami/Hialeah posted the highest RevPAR jump, up 18.6 percent to $215.89, driven by the only double-digit lift in ADR, up 14.5 percent to $266.32.

St. Louis saw the highest rise in occupancy, up 7.6 percent to 49.6 percent and the second-largest increase in RevPAR, up 14 percent to $49.69.

Oahu Island, Hawaii, reported the only other double-digit increase in RevPAR, up 12.9 percent to $223.33.

Detroit registered the largest RevPAR drop, down 13.7 percent to $50.60, primarily due to the only double-digit ADR decrease, down 12.2 percent to $96.28.

In contrast with Miami, last year’s Super Bowl host Atlanta recorded the largest decline in occupancy, down 4.8 percent to 62.4 percent. RevPAR in the market dropped 12.3 percent to $71.97.

The U.S. hotel occupancy was up 0.6 percent in December to 54.4 percent.

More for you

IHG Ruby Hotels USA launch
Photo credit: IHG Hotels & Resorts

IHG’s Ruby debuts in U.S. market

Summary:

  • IHG launched its 20th global brand, Ruby, in the U.S.
  • The brand offers serves city-centers and urban locations with restrictions.
  • It focuses on major urban markets with new-build, conversion, and adaptive reuse.

IHG HOTELS & RESORTS introduced Ruby Hotels, its 20th global brand, to the U.S. It is designed to fit in city centers and urban locations with entry barriers and space constraints.

Keep ReadingShow less
H-2B visa hospitality impact

Study: H-2B visas boost U.S. jobs and wages

Summary:

  • The H-2B visa program protects U.S. jobs and wages, according to AHLA citing a study.
  • It allows hotels and resorts to meet travelers’ needs while supporting the economy.
  • It provides foreign workers for seasonal jobs when domestic workers are unavailable.

THE H-2B VISA program does not harm U.S. jobs or wages but increases pay and supports the labor force, according to an Edgeworth Economics study. Citing that study, the American Hotel & Lodging Association said the program enables hotels and resorts to meet travelers’ needs while supporting the workforce and economy.

Keep ReadingShow less
Howard Johnson 100th anniversary

HoJo marks centennial with throwback

Summary:

  • Howard Johnson is marking its 100th anniversary with fried clam–shaped soaps.
  • The soaps pay homage to an iconic HoJo menu item.
  • Available at select hotels and for online purchase starting Oct. 3.

HOWARD JOHNSON BY Wyndham marks a century with one of its most famous menu items, the fried clam strip. The brand is introducing limited-edition HoJo’s Original Fried Clam Soap, available at select Howard Johnson hotels across the U.S. and for online purchase beginning Oct. 3.

Keep ReadingShow less
AI digital assistant redefining guest loyalty in U.S. hospitality industry

Study: AI agents redefine hotel loyalty

Summary:

  • The use of AI agents hotels must rethink customer loyalty, a FAU study finds.
  • The paper proposes strategies as AI becomes the main booking channel.
  • Researchers warn of ethical and privacy issues.

HOTELS MUST RETHINK how they build and maintain loyalty as artificial intelligence systems make travel decisions and bookings for consumers, according to a study by Florida Atlantic University. The rise of artificial intelligence agents will complicate hotel customer loyalty management.

Keep ReadingShow less
HAMA Fall 2025 survey results

Survey: Hotels expect Q4 RevPAR gain

Summary:

  • More than 70 percent expect a RevPAR increase in Q4, according to HAMA survey.
  • Demand is the top concern, cited by 77.8 percent, up from 65 percent in spring.
  • Only 37 percent expect a U.S. recession in 2025, down from 49 percent earlier in the year.

MORE THAN 70 PERCENT of respondents to a Hospitality Asset Managers Association survey expect a 1 to 3 percent RevPAR increase in the fourth quarter. Demand is the top concern, cited by 77.8 percent of respondents, up from 65 percent in the spring survey.

Keep ReadingShow less