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STR: U.S. hotels rebounded some in week ending Jan. 16

Occupancy rises back above 40 percent

STR: U.S. hotels rebounded some in week ending Jan. 16

U.S. HOTELS REBOUNDED some in the third week of January, climbing back to more than 40 percent occupancy, according to STR. Occupancy was still under 40 percent for the top 25 markets.

Occupancy for the week ending Jan. 16 reached 40.1 percent, a rise from 37 percent the week before and down 31.8 percent from the same time last year. ADR rose to $89.39 compared to $87.97 the week before and down 31.9 percent year over year. RevPAR was consequently $35.85, up from $32.59 the week before but down 53.6 percent from the prior year.


For the top 25 together, occupancy was 38.4 percent while ADR was $95.94.

With 53.8 percent, Tampa/St. Petersburg, Florida saw the highest occupancy level. Oahu Island, Hawaii, and Minneapolis/St. Paul, Minnesota-Wisconsin had the lowest occupancy with 22.1 percent and 27 percent respectively.

Last week, STR declared 2020 to be the worst year on record for U.S. hotels.

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CoStar, Tourism Economics Cut 2025 US Hotel Growth Forecast

CoStar, TE trim 2025 hotel growth

Summary:

  • CoStar and TE downgraded the 2025 U.S. hotel forecast.
  • Occupancy fell 0.2 points to 62.3 percent.
  • RevPAR dropped 0.3 points to -0.4 percent.

COSTAR AND TOURISM Economics downgraded the 2025 U.S. hotel forecast, with occupancy falling 0.2 points to 62.3 percent and ADR holding at +0.8 percent. RevPAR was downgraded 0.3 percentage points to -0.4 percent.

The last full-year U.S. RevPAR declines were in 2020 and 2009, the research agencies said in a statement.

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