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STR: U.S. hotels’ performance drops again in last week of August

Hurricane Ida may provide a boost for some Gulf Coast states in coming weeks

STR: U.S. hotels’ performance drops again in last week of August

U.S. HOTELS CONTINUED to see their performance slide in the final week of August, according to STR. Leisure travel continues to ebb as the COVID-19 pandemic surges, though some states may soon see a bump from Hurricane Ida.

Occupancy was 61 percent for the week ending Aug. 28, down from 63.7 percent the week before and down 8.4 percent from the same time period in 2019. ADR was $131.91, down from $135.77 weekly and up 3.2 percent from 2019 levels. RevPAR came in at $80.53, down from $86.43 the week  before and down 5.5 percent compared to 2019.


“Performance continues to reflect seasonality as well as the pandemic situation,” STR said. ‘Additionally, while data for Aug. 27 to 28 showed a preliminary demand shift in the Gulf region, the impact of Hurricane Ida is expected to be more significant in future weeks of data. STR will provide Hurricane Ida analysis in the coming weeks.“

Norfolk/Virginia Beach recorded the highest occupancy among the top 25 markets, up 2.8 percent over 2019 levels to 71.4 percent, as well as RevPAR, up 21.1 percent to $106.68 over 2019. San Francisco/San Mateo, California, experienced the steepest decline in occupancy when compared with 2019, down 43.2 percent to 50.3 percent.

San Francisco/San Mateo also saw the steepest drop in RevPAR from 2019 levels, down 65.6 percent to $81.15, along with New Orleans, which dropped 46.5 percent to $37.96. Miami reported the largest ADR increase over 2019, up 27.5 percent to $173.61.

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