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STR: U.S. hotels’ occupancy, RevPAR improve in third week of November

Phoenix reported the largest increases over 2019

STR: U.S. hotels’ occupancy, RevPAR improve in third week of November

U.S. HOTEL PERFORMANCE decreased in the third week of November compared to the week before, but occupancy and RevPAR improved during the week compared to same period in 2019, according to STR.

Occupancy was 63 percent for the week ending Nov. 19, down from 64.6 percent the week before and increased 3.4 percent from 2019. ADR was $144.50 during the week, down from $148.43 the week before and up 15.9 percent from three years ago. RevPAR reached $91.02 during the third week of November, dipped from $95.89 the week before and up 19.8 percent from 2019.


Phoenix reported the largest increases over 2019 in each of the three key performance metrics among STR’s top 25 markets for November’s third week. Occupancy in the market was increased 13.7 percent to 81.9 percent, ADR improved 36.4 percent to $175.22 and RevPAR was up 55 percent to $143.48 over 2019.

The only RevPAR declines happened in San Francisco, down 54.7 percent to $143.60 and Denver, decreased 8.2 percent to $85.81, over 2019.

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 'America the Beautiful' Campaign Launched by Brand USA

Brand USA launches 'America the Beautiful' campaign

Summary:

  • Brand USA launched its “America the Beautiful” campaign to increase international visitation.
  • The campaign targets nine markets and includes an AI-powered trip planning hub.
  • It promotes 2026 U.S. events, including the World Cup and the nation’s 250th anniversary.

BRAND USA LAUNCHED “America the Beautiful,” a global tourism campaign to increase international visitation and hotel demand. The campaign was announced at Brand USA Travel Week U.K. & Europe 2025 in London.

The initiative aligns with $147 billion in travel exports through July, up 2 percent year over year, Brand USA said in a statement. The spending is projected to generate $39.6 billion in federal tax revenue, support millions of U.S. jobs and add $551 billion to the economy in 2025.

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