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STR: U.S. hotel performance rose in the second week of February

The week was the best since December, but top 25 markets continued below 2019 levels

STR: U.S. hotel performance rose in the second week of February

U.S. HOTEL PERFORMANCE advanced to its highest levels since December during the second week of February, according to STR. The top 25 markets stayed below 2019 levels, however.

Occupancy was 54.6 percent for the week ending Feb. 12, up from 50.4 percent the week before and down 14 percent for the same period in 2019. ADR was $133.72 for the week, up from $125.06 the week before and up 1.3 percent from two years ago.


RevPAR was $73 for the week, up from $63.05 the week before and down 12.9 percent from the same period two years ago.

None of STR's top 25 markets recorded an occupancy increase over 2019 during the week ending Feb.12, Phoenix came closest to its pre-pandemic comparable, down 3.2 percent to 80.5 percent.

Los Angeles reported the highest ADR, up 50.1 percent to $277.30 and RevPAR, increased 25 percent to $191.60, over 2019, mainly due to Super LVI weekend.

According to the report, San Francisco/San Mateo experienced the largest occupancy decrease, down 50.5 percent to 42.4 percent.

San Francisco/San Mateo posted the steepest RevPAR deficits, down 74.8 percent to $66.89, followed by Seattle, dropped 43.1 percent to $59.11.

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Hunter Hotel Advisors Rebrands With Simpler Identity, Logo

Hunter rebrands toward simplicity

Summary:

  • Hunter is rebranding with a simplified name and updated visual identity.
  • The Atlanta-based firm was founded in 1978 by Bob Hunter.
  • The company surpassed $1 billion in hotel sales with 76 transactions as of mid-November.

HUNTER ADVISORS UNVEILED a rebrand to reflect its growth and long-term plans in hotel-investment advisory. The update shortens the name, revises the visual identity and unifies the brand across the firm and the annual Hunter Hotel Investment Conference.

The evolution, in development since 2024, includes the launch of hunteradvisors.co and hunterconference.co, unifying the firm’s advisory and conference platforms. Founded in 1978, the company has advised hotel owners and investors for nearly five decades.

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