U.S. HOTELS PERFORMANCE was down in the fourth week of December compared to the week before, according to STR. The market also saw lower performance in November compared to October, and performance during the month was also decreased when compared to 2019.
Holiday shift affects week
Occupancy was 43.9 percent for the week ending Dec. 24, down from 54.5 percent the week before and decreased 9.7 percent from 2019. ADR was $132.29 during the week, dropped from $135.08 the week before and up 2.3 percent from three years ago. RevPAR reached $58.04 during the week, decreased from $73.65 the week before and dropped 7.6 percent from 2019.
Among STR’s top 25 markets for the week, Houston reported the highest occupancy increase, up 3.4 percent to 43.1 percent, over 2019.
Seattle posted the highest ADR lift, up 19.7 percent to $130.07, over 2019. Miami saw the steepest ADR, down 26.2 percent to $225.08 and RevPAR, dropped 42.4 percent to $138.19, declines from 2019.
The unfavorable side of a holiday calendar shift also dragged the performance during the week ending Dec. 24 when compared to 2019. Meanwhile, Christmas Eve occupancy came in at 43.6 percent, which topped the previous high established in 2021. The corresponding week in 2019 ended on Dec. 28, which contributed to the improved performance for that overall period.
A month to remember
Occupancy was 59.4 percent for November decreased from 67.2 percent from the month before and dropped 3.2 percent from 2019. ADR was $144.46 for the month, down from $155.63 in October and up 15.2 percent from three years ago. RevPAR was $85.74 for November, a steep drop from $104.59 the month before and up 11.4 percent over 2019.
Among STR's top 25 markets, New York City experienced the highest occupancy at 79 percent for November’22 which was down 8.8 percent from the same period in 2019.
Minneapolis, down 51.2 percent and St. Louis, dropped 52.2 percent, reported the lowest occupancy for the month. San Francisco reported the steepest decline in occupancy at 21.8 percent when compared to 2019.
Meanwhile, top 25 markets showed higher occupancy and ADR than all other markets in November mainly due to improvement in business and group travel.
Sonesta launched Americas Best Value Studios, an extended-stay version of ABVI.
The model targets owners seeking limited front desk and housekeeping.
The brand meets demand for longer-term, value-focused stays.
SONESTA INTERNATIONAL HOTELS Corp. launched Americas Best Value Studios by Sonesta, an extended-stay version of its franchised brand, Americas Best Value Inn. The model targets owners seeking limited front desk and housekeeping, optional fitness center and lobby market along with standard brand requirements.
The brand aims to address the growing demand for longer-term, value-driven accommodations, Sonesta said in a statement.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president and president of franchise development, said. "We are expanding our offerings to directly address the increasing demand within the extended-stay segment, providing a practical solution for travelers seeking longer-term lodging at value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the community-focused experience that Americas Best Value Inn is known for."
ABVI has a majority presence in secondary and tertiary markets, the statement said.
The extended-stay brand’s operational model features a front desk, bi-weekly housekeeping, on-site laundry and pet-friendly accommodations, Sonesta said. Guests can also earn or redeem points through the Sonesta Travel Pass loyalty program.
In August, Sonesta named Stayntouch its preferred property management system after a two-year review of its ability to support the company’s franchise model. The company operates more than 1,100 properties with more than 100,000 rooms across 13 brands on three continents.
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