STR: Sharp drop in U.S. hotel performance ahead of Halloween

Comparisons to same week in 2019 were still improved

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Occupancy was 58.9 percent for the week ending Oct. 30, down from 63.9 percent the week before, according to STR. ADR for the last week of the month was $127.70, down from $134.14 the week before, and RevPAR decreased to $75.28 from $85.74 the week before.

THERE WAS A sharp drop in U.S. hotel performance in the last week of October as anticipated ahead of Halloween, according to STR. However, the comparable Halloween week in 2019 saw a relatively worse performance.

Occupancy was 58.9 percent for the week ending Oct. 30, down from 63.9 percent the week before and a 5.7 percent drop from the same period in 2019. ADR for the last week of the month was $127.70, down from $134.14 the week before and up 1.5 percent for the same period in 2019. RevPAR decreased to $75.28 from $85.74 the week before. It was reduced by 4.3 percent when compared to the same period two years ago.

“Even with a drop in performance levels from previous weeks, comparisons with the matching week in 2019 improved because Halloween that year fell on a Thursday and created a more significant disruption in business travel and groups,” STR said.

Only Tampa, among STR’s top 25 markets, recorded an occupancy increase over 2019. Occupancy was 65.7 percent during the period, an increase of 4.8 percent. The market also reported the largest increases in ADR, up 18.2 percent to$131.57 and RevPAR shot up 23.9 percent to $86.43 when compared to two years ago.

Oahu Island reported the steepest occupancy decline from 2019 during the week, down 42.2 percent to 46.5 percent.

According to STR, the largest RevPAR deficits were in San Francisco/San Mateo, reduced 49.6 percent to $96.22, followed by Oahu Island, which dropped 46.6 percent to $96.09, during the last week of the month.