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STR: Second week of April brings rise in U.S. hotels performance

ADR and RevPAR also up over same time period in 2019

STR: Second week of April brings rise in U.S. hotels performance

BUSINESS CONTINUED TO improve in the second week of April for U.S. hotels, according to STR. Occupancy, ADR and RevPAR all rose on a weekly basis, and the last two were up compared to the same time in 2019.

Occupancy was 66.4 percent for the week ending April 9, up from 64.1 percent the week before but down 4.7 percent from 2019. ADR was $150.45 for the week, up from $145.74 the previous week and up 10.6 percent from 2019. RevPAR reached $99.93, a rise from $93.48 weekly and up 5.4 percent from three years ago.


Among STR’s top 25 markets, Tampa saw the highest occupancy increase over 2019, up 6.2 percent to 84 percent. Minneapolis had the largest occupancy decrease from three years ago, down 29.5 percent to 51.4 percent.

Miami posted the largest ADR increase over 2019, up 49.6 percent to $328.35.

The steepest RevPAR deficits were in San Francisco/San Mateo, down 51.9 percent to $121.19, and Minneapolis, down 44.8 percent to $60.25.

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 'America the Beautiful' Campaign Launched by Brand USA

Brand USA launches 'America the Beautiful' campaign

Summary:

  • Brand USA launched its “America the Beautiful” campaign to increase international visitation.
  • The campaign targets nine markets and includes an AI-powered trip planning hub.
  • It promotes 2026 U.S. events, including the World Cup and the nation’s 250th anniversary.

BRAND USA LAUNCHED “America the Beautiful,” a global tourism campaign to increase international visitation and hotel demand. The campaign was announced at Brand USA Travel Week U.K. & Europe 2025 in London.

The initiative aligns with $147 billion in travel exports through July, up 2 percent year over year, Brand USA said in a statement. The spending is projected to generate $39.6 billion in federal tax revenue, support millions of U.S. jobs and add $551 billion to the economy in 2025.

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