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STR: Profit declines slowed some in May

Limited-service hotels saw rise in profits after reaching 45 percent occupancy

MAY WAS NOT a profitable month for U.S. hotels, but there was some slowing of the loss, according to STR’s latest profit and loss report. GOPPAR dropped 110.1 percent during the month to negative $10.26, somewhat better than April’s 116.9 percent loss, and limited-service properties showed positive profitability on average after surpassing 45 percent occupancy.

STR’s P&L report found TRevPAR declined 88.3 percent to $28.62, EBIDTA PAR went down 130.9 percent to negative $24.14 while labor costs fell 69.5 percent to $24.30.


“Make no mistake, profits are still down significantly, and in many cases, open hotels are struggling to turn a profit,” said Joseph Rael, STR’s senior director of financial performance. “However, consistent with the occupancy and RevPAR trends shown in our weekly data releases, hotels opened up more in May and saw improved business compared with the previous month. As we have noted, the lower end of the market has seen less severe performance declines throughout the time of the pandemic, and in May specifically, we saw limited-service properties begin to turn a profit when crossing the 45 percent mark in occupancy.”

Among top markets, Phoenix reported the most improvement from April to May with TrevPAR at $18.52, while Los Angeles/Long Beach showed the largest gain in GOPPAR, up to $28.33. Hotels nationwide saw occupancy rise above 40 percent for the first time in weeks, STR previously reported.

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Peachtree Group Surpasses $2 B in U.S. Hotel Developments

Peachtree hits $2B in nationwide hotel developments

Summary:

  • Peachtree’s hotel development portfolio exceeds $2 billion nationwide.
  • Its largest project this year, Embassy Suites Gulf Shores, has 257 suites.
  • It has 11 hotels open, four under construction, three planned in Opportunity Zones.

PEACHTREE GROUP’S HOTEL development portfolio exceeded $2 billion nationwide despite high interest rates, rising construction costs and tighter credit conditions. Its largest project this year, the eight-story Embassy Suites by Hilton Gulf Shores Beach Resort in Alabama, includes 257 suites overlooking the Gulf Coast.

In Dallas, construction teams topped out the dual-branded AC and Moxy by Marriott Uptown, Peachtree’s tallest hotel at 19 stories in the city’s Uptown submarket, Peachtree said in a statement. The project, set to open in summer 2026, will add 264 rooms.

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