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STR: Presidents’ Day boosts U.S. hotel performance in week of Feb. 19

None of STR's top 25 markets recorded an occupancy increase over 2019

STR: Presidents’ Day boosts U.S. hotel performance in week of Feb. 19

U.S. HOTEL PERFORMANCE increased in the third week of February mainly due to Presidents’ Day weekend, according to STR. The data research firm also reported improvement for the week compared to 2019.

Occupancy was 59.1 percent for the week ending Feb. 19, up from 54.6 percent the week before and down 8.4 percent for the same period in 2019. ADR was $140.11 for the week, increased from $133.72 the week before and up 8.4 percent from two years ago.


RevPAR was $82.87 for the week, up from $73 the week before and down just 0.8 percent from the same period two years ago.

Norfolk/Virginia Beach recorded the only occupancy increase among STR's top 25 markets in the third week of February, up 5.7 percent to 55 percent, over 2019.

According to the report, Miami posted the highest ADR increase during the period, increased 28 percent to $347.48, followed by Super Bowl LVI host, Los Angeles, which was up 26.4 percent to $225.07.

San Francisco/San Mateo experienced the largest occupancy decrease, down 29.9 percent to 54.3 percent, from 2019.

The steepest RevPAR deficits were in San Francisco/San Mateo, dropped 42.6 percent to $95.16, followed by Houston, dipped 31.1 percent to $53.14.

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Hunter Hotel Advisors Rebrands With Simpler Identity, Logo

Hunter rebrands toward simplicity

Summary:

  • Hunter is rebranding with a simplified name and updated visual identity.
  • The Atlanta-based firm was founded in 1978 by Bob Hunter.
  • The company surpassed $1 billion in hotel sales with 76 transactions as of mid-November.

HUNTER ADVISORS UNVEILED a rebrand to reflect its growth and long-term plans in hotel-investment advisory. The update shortens the name, revises the visual identity and unifies the brand across the firm and the annual Hunter Hotel Investment Conference.

The evolution, in development since 2024, includes the launch of hunteradvisors.co and hunterconference.co, unifying the firm’s advisory and conference platforms. Founded in 1978, the company has advised hotel owners and investors for nearly five decades.

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