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STR: Occupancy flat in first week of April

ADR and RevPAR reached their highest point since last March

STR: Occupancy flat in first week of April

OCCUPANCY REMAINED FLAT for U.S. hotels during the first week of April while ADR and RevPAR reached their highest point since last March, according to STR.

Occupancy was 57.9 percent for the week ending April 3, the same as it was the week before. ADR was $112.76, up from $108.31, and RevPAR was $65.33, up from $62.68 the previous week.


“The occupancy level was 1 point below the pandemic peak reached two weeks prior,” STR said. “The RevPAR value represented 73.1 percent of the comparable 2019 level, which is the closest the U.S. has come to RevPAR recovery territory in STR’s Market Recovery Monitor.”

STR’s top 25 markets together saw 57.3 percent occupancy during the week, slightly lower than the national average, and ADR was $121.03, slightly higher than the average.

With 84 percent, Tampa, Florida, led the top  markets in occupancy, followed by Miami with 75.9 percent. Minneapolis and Boston saw the lowest occupancy with 39.2 percent and 42 percent respectively.

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Hilton Launches ‘Diamond Reserve’ in Hilton Honors Loyalty Program
Photo Credit: Hilton

Hilton launches ‘Diamond Reserve’ loyalty level

Summary:

  • Hilton introduced Diamond Reserve, its top Honors tier for frequent travelers.
  • Diamond Reserve requires 80 nights and $18,000 in annual eligible spend.
  • The company also lowered requirements for its two existing elite tiers.

HILTON WORLDWIDE HOLDINGS introduced Diamond Reserve, a top tier in Hilton Honors loyalty program that will debut in January. It includes perks such as a Confirmable Upgrade Reward at booking, guaranteed 4 p.m. late checkout and 24/7 customer service.

Meanwhile, Hilton is lowering requirements for its two existing elite tiers, the company said in a statement. Beginning in 2026, Gold will require 25 nights instead of 40 and Diamond 50 instead of 60. Existing benefits, including room upgrades, food and beverage credits and lounge access, remain unchanged.

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