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STR: Occupancy flat in first week of April

ADR and RevPAR reached their highest point since last March

STR: Occupancy flat in first week of April

OCCUPANCY REMAINED FLAT for U.S. hotels during the first week of April while ADR and RevPAR reached their highest point since last March, according to STR.

Occupancy was 57.9 percent for the week ending April 3, the same as it was the week before. ADR was $112.76, up from $108.31, and RevPAR was $65.33, up from $62.68 the previous week.


“The occupancy level was 1 point below the pandemic peak reached two weeks prior,” STR said. “The RevPAR value represented 73.1 percent of the comparable 2019 level, which is the closest the U.S. has come to RevPAR recovery territory in STR’s Market Recovery Monitor.”

STR’s top 25 markets together saw 57.3 percent occupancy during the week, slightly lower than the national average, and ADR was $121.03, slightly higher than the average.

With 84 percent, Tampa, Florida, led the top  markets in occupancy, followed by Miami with 75.9 percent. Minneapolis and Boston saw the lowest occupancy with 39.2 percent and 42 percent respectively.

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Hunter Hotel Advisors Rebrands With Simpler Identity, Logo

Hunter rebrands toward simplicity

Summary:

  • Hunter is rebranding with a simplified name and updated visual identity.
  • The Atlanta-based firm was founded in 1978 by Bob Hunter.
  • The company surpassed $1 billion in hotel sales with 76 transactions as of mid-November.

HUNTER ADVISORS UNVEILED a rebrand to reflect its growth and long-term plans in hotel-investment advisory. The update shortens the name, revises the visual identity and unifies the brand across the firm and the annual Hunter Hotel Investment Conference.

The evolution, in development since 2024, includes the launch of hunteradvisors.co and hunterconference.co, unifying the firm’s advisory and conference platforms. Founded in 1978, the company has advised hotel owners and investors for nearly five decades.

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