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STR: Occupancy continues to sink in week ending Nov. 14

Only one market, Phoenix, rose above 50 percent occupancy

U.S. HOTEL PERFORMANCE continued to slip during the week ending Nov. 14, according to STR. Occupancy has declined three weeks in a row.

Occupancy for the most recent week was 43.2 percent, a 32.7 percent decline from last year.


“After ranging between 48 percent and 50 percent occupancy from mid-July into the later portion of October, the last three weeks have produced levels of 44.4 percent, 44.2 percent [the week of Nov. 7] and 43.2 percent,” STR said.

ADR for the week of Nov. 14 was $90.58, down from $91.40 the previous week and down 28.6 percent from last year. RevPAR was $39.11 compared to $40.36 the previous week and a 52 percent decline from last year.

The top 25 markets for STR saw lower occupancy than the average, 39.7 percent, and ADR was once again higher than the average at $96.31. This week, however, Phoenix was the only top market to exceed 50 percent occupancy with 52.7 percent.

Oahu Island, Hawaii, maintained its low position among the market with 24 percent occupancy, followed by Chicago with 29.3 percent.

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  • Brand USA launched its “America the Beautiful” campaign to increase international visitation.
  • The campaign targets nine markets and includes an AI-powered trip planning hub.
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BRAND USA LAUNCHED “America the Beautiful,” a global tourism campaign to increase international visitation and hotel demand. The campaign was announced at Brand USA Travel Week U.K. & Europe 2025 in London.

The initiative aligns with $147 billion in travel exports through July, up 2 percent year over year, Brand USA said in a statement. The spending is projected to generate $39.6 billion in federal tax revenue, support millions of U.S. jobs and add $551 billion to the economy in 2025.

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