The study found that 40 percent of small operators cite a lack of knowledge as the main barrier to adopting technology that could attract more guests, while 29 percent maintain static room rates, changing them rarely or only once a year.
“Our conversations with accommodation providers show that managing daily operations such as check-ins and housekeeping remains essential, but it shouldn’t come at the expense of growing bookings,” said Leah Rankin, SiteMinder’s chief product officer. “Running a successful accommodation business today means giving hoteliers tools to work smarter, not harder.”
Meanwhile, SiteMinder launched the next generation of its Little Hotelier PMS, adding distribution and revenue tools previously limited to larger properties.
Small accommodation providers gain access to SiteMinder’s revenue solutions, Dynamic Revenue Plus and Channels Plus as part of the upgrade, the company said. Dynamic Revenue Plus is mobile-first and lets hotels act on live market data, including local events and competitor activity, optimizing bookings in real time. Channels Plus expands reach by connecting properties to multiple booking channels in a single setup.
Rankin said that as competition rises, small hoteliers have a prime opportunity to make their pricing and marketing more dynamic.
“By making Dynamic Revenue Plus and Channels Plus available through Little Hotelier, accommodation providers—from family-run B&Bs to independent hotels—can adjust rates as demand arises, maximize occupancy with more booking channels, and simplify operations within a property management system designed for their size.”
In June, SiteMinder reported a decline in summer bookings worldwide, with U.S. hotels down 6.72 percent compared to last year.
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