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STR: January ends on flat performance note for U.S. hotels

Occupancy remains around 40 percent

STR: January ends on flat performance note for U.S. hotels

JANUARY CLOSED WITH flat performance for U.S. hotels, according to STR.

Occupancy for the week ending Jan. 30 was 40.4 percent, up slightly from 40 percent the week before but down 29.6 percent from the comparable week in 2020. ADR was $89.62, down from $90.13 week-to-week and a 29.8 percent drop from last year. RevPAR averaged $36.23 compared to $36.07 the week before and down 50.6 percent year-over-year.


The top 25 markets together saw lower occupancy than the national average with 38.4 percent, but higher ADR with $95.50. At 58.2 percent, Tampa/St. Petersburg, Florida, reported the highest occupancy level among the top markets.

On the lowest end of performance was Oahu Island, Hawaii, with 22.8 percent and Minneapolis/St. Paul, Minnesota-Wisconsin, 27.7 percent.

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AHLA Fdn.Testifies on Anti-Human Trafficking Efforts
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AHLA Foundation testifies on anti-trafficking efforts

Summary:

  • The AHLA Foundation testified on lodging industry anti-trafficking efforts.
  • Testimony focused on efforts ahead of major global events.
  • The hotel industry has conducted more than 2.5 million anti-trafficking trainings to date.

THE AHLA FOUNDATION testified before the Congressional Task Force on Enhancing Security for Special Events. The testimony highlighted the lodging industry's anti-human trafficking efforts ahead of major global events drawing international visitors to the U.S.

Eliza McCoy, AHLA Foundation’s vice president of programs and impact, emphasized that human trafficking prevention is a shared responsibility as the nation prepares for these events, AHLA Foundation said in a statement.

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