STR: GOPPAR of U.S. hotels dropped in July

Summer peak brought higher demand as well as higher costs

GOPPAR was $78.30 for July, down from $91.23 reported in June, according to STR.

GOPPAR FOR U.S. hotels dropped in July but once again exceeded 2019 levels for the fourth consecutive month, according to STR. The summer peak still brought an increase in demand, but the cost of ramping up to meet that demand cut into profit margins.

GOPPAR was $78.30 for the month, down from $91.23 reported in June. It was $88.63 in May and stood at $90.96 in April. EBITDA PAR was $55.29 for July, TRevPAR was $209.66 and labor costs per room were $67.27.

“While each of the key bottom-line metrics decreased slightly from June on a per-available-room basis, total profits increased with peak summer room demand and revenues,” said Raquel Ortiz, STR’s director of financial performance. “Profit margins were stronger than July 2019 for both full- and limited-service hotels, but GOP margins were at lower levels than the previous four months. The dip in margins can be attributed to higher expenses associated with more ramped-up operations as well as the general rise in costs around the country. Rising wages are being somewhat balanced by hotels using more contract labor and reducing benefits costs.”

Eleven of STR’s major markets realized higher GOPPAR and TrevPAR levels in July compared to 2019.

“Leisure-heavy markets, such as Miami, continue to lead the way in both GOPPAR and TrevPAR recovery. The third highest GOPPAR index was seen in Chicago, which is typically a more business-reliant market,” Ortiz said. “Other business-centric markets, however, still have ways to go in terms of recovery. San Francisco’s GOPPAR was just 55 percent of July 2019 levels, while Minneapolis was the second lowest at 77 percent of the pre-pandemic comparable.”