Skip to content

Search

Latest Stories

STR: GOPPAR of U.S. hotels dropped in July

Summer peak brought higher demand as well as higher costs

STR: GOPPAR of U.S. hotels dropped in July

GOPPAR FOR U.S. hotels dropped in July but once again exceeded 2019 levels for the fourth consecutive month, according to STR. The summer peak still brought an increase in demand, but the cost of ramping up to meet that demand cut into profit margins.

GOPPAR was $78.30 for the month, down from $91.23 reported in June. It was $88.63 in May and stood at $90.96 in April. EBITDA PAR was $55.29 for July, TRevPAR was $209.66 and labor costs per room were $67.27.


“While each of the key bottom-line metrics decreased slightly from June on a per-available-room basis, total profits increased with peak summer room demand and revenues,” said Raquel Ortiz, STR’s director of financial performance. “Profit margins were stronger than July 2019 for both full- and limited-service hotels, but GOP margins were at lower levels than the previous four months. The dip in margins can be attributed to higher expenses associated with more ramped-up operations as well as the general rise in costs around the country. Rising wages are being somewhat balanced by hotels using more contract labor and reducing benefits costs.”

Eleven of STR’s major markets realized higher GOPPAR and TrevPAR levels in July compared to 2019.

“Leisure-heavy markets, such as Miami, continue to lead the way in both GOPPAR and TrevPAR recovery. The third highest GOPPAR index was seen in Chicago, which is typically a more business-reliant market,” Ortiz said. “Other business-centric markets, however, still have ways to go in terms of recovery. San Francisco’s GOPPAR was just 55 percent of July 2019 levels, while Minneapolis was the second lowest at 77 percent of the pre-pandemic comparable.”

More for you

G6 Hospitality Texas hotel advocacy
Photo credit: G6 Hospitality

G6, THLA expand franchise support in Texas

Summary:

  • G6 Hospitality and the Texas Hotel & Lodging Association will support Texas hotel advocacy.
  • G6 adds an economy-brand perspective to policy and support discussions.
  • The two will co-host workshops for market education and talent development.

G6 HOSPITALITY, PARENT of Motel 6 and Studio 6, recently joined the Texas Hotel & Lodging Association to expand a statewide coalition on advocacy, public safety and market growth for its Texas franchisees. The company brings an economy-brand perspective to discussions that influence policy, operations and guest experience across the state.

Keep ReadingShow less
Peachtree EB-5 approval
Photo credit: Peachtree Group

Peachtree’s FL development gets EB-5 approval

Summary:

  • Peachtree secured EB-5 approval for a Florida multifamily development project.
  • The 240-unit community in Manatee County is backed by $47 million in construction financing.
  • It is Peachtree’s fourth EB-5 project approval since launching the program in 2023.

PEACHTREE GROUP RECENTLY secured EB-5 approval from U.S. Citizenship and Immigration Services for Madison Bradenton, a 240-unit multifamily development in Bradenton, Florida. It also raised $47 million in construction financing with a four-year term for the project on a 10.7-acre site in Manatee County.

Keep ReadingShow less
GSA keeps FY 2026 federal per diem lodging and meal rates flat

Federal per diem rates stay flat for FY 2026

Summary:

  • GSA will keep federal per diem rates the same for FY 2026.
  • The lodging rate stays $110 and meals allowance $68.
  • AHLA raised concerns over the impact on government travel.

THE U.S. GENERAL Services Administration will keep standard per diem rates for federal travelers at 2025 levels for fiscal year 2026. The American Hotel and Lodging Association raised concerns that the decision affects government travel, a key economic driver for the hotel industry.

Keep ReadingShow less
Travel & Tourism Deals Fall 8% Globally
iStock

Report: Travel and tourism deals down 8 percent

Summary:

  • Global travel and tourism deal activity fell 8 percent YoY in H1 2025.
  • Venture financing dropped 25 percent and private equity fell 20 percent.
  • North America recorded a 10 percent decline while Central America dropped 12 percent.

THE GLOBAL TRAVEL and tourism sector recorded an 8 percent year-on-year decline in total deal activity during the first half of 2025, according to market data firm GlobalData. Reduced investor appetite was seen across major deal types: mergers and acquisitions, private equity and venture financing.

Keep ReadingShow less
Vision Hospitality Hosts Red Sand Project in Chattanooga, Tennessee
Photo credit: Vision Hospitality Group

Vision hosts Red Sand Project against human trafficking

Summary:

  • Vision held its Red Sand Project to combat human trafficking in Chattanooga, Tennessee.
  • It fights trafficking through partnerships, staff training and philanthropic support.
  • Tennessee reported 213 human trafficking cases in 2024, involving 446 victims.

VISION HOSPITALITY GROUP held its fourth annual Red Sand Project with WillowBend Farms to combat human trafficking in Chattanooga, Tennessee. The event brought together organizations working to combat human trafficking, including the Family Justice Center for Hamilton County and the Hamilton County Health Department.

Keep ReadingShow less